Salesforce plans to invest $1 billion in Singapore over the next five years to promote adoption of AgentForce, an AI agent development platform.
Salesforce argued that Agent Force will help strengthen the country’s workforce and businesses by reducing Singapore’s ongoing labor issues and creating a “digital workforce” that combines human and autonomous AI agents.
The initiative will expand AI and cloud services, including AgentForce, following a recent $500 million commitment in Saudi Arabia, followed by a $500 million investment by the cloud software giant in Argentina.
The company has been investing in Singapore for nearly 20 years and in 2019 it established the country’s first overseas AI research hub. Domestic customers include Singapore Airlines, Grab, M1, Fairprice Group and Ocean Network Express.
The CRM giant separately said it had signed a contract with Singapore Airlines to integrate AgentForce. Salesforce’s AI layer, Einstein, and Service Cloud. Data cloud to airline customer case management systems. The company is also planning to develop AI solutions for airlines on Salesforce’s AI Research Hub.
Salesforce has doubled AI for a while. The company is reportedly reducing its workforce with over 1,000 employees, while employing around 2,000 people to sell new AI products.
Other US tech giants have also invested heavily in Southeast Asia. Last May, Amazon Web Services said it would invest $9 billion in new $2,000 in Singapore over the next five years to grow its cloud infrastructure and services. Microsoft also said last year that it would invest $2.2 billion in Malaysia and $1.7 billion in Indonesia over the next four years.
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