Leaders from the entire live event and ticket experience economy gathered in central London to meet for sale at the sales live ’25 sales and marketing Confex held on Crypt.
The day’s event attracted a wide range of marketing and communications professionals from the sector, focusing on networking, training and development.
Among the speakers in the headline was Paul Robinson, president of Cartone Channel. Santiago Santamaria Solar, CEO of Global Comms & PR, Senbla & SVP Sony Masterworks Live. Julia Camoda, global director of Hasbro promotions.
Launched by consultant and founder Dawn Farrow, Confex is set to be an annual fixture designed to promote connection, collaboration and shared learning across the live experience situation.
Participants benefited from over 45 speaker sessions, covering a variety of main stage topics, personal development zones, measurement success zones, and unique, free one-on-one coaching sessions.
The central theme of the day was sector growth and increased revenue. Key topics include knowledge exchange across the ticketing industry, maximizing revenue beyond ticket sales, and adapting strategies from sectors including e-commerce.
Highlights included a keynote address from television executive Paul Robinson, who explored the evolution of streaming landscapes and their impact on future live content.
He said: “Live 25 is immersive, inspirational, engaging and insightful, and I’m honored to be invited to this community. I love being a part of it and have created some amazing new contacts that I think will last a very long time.”
“We are pleased to announce that we are committed to providing a range of services to our customers,” said Adam Cunningham, Chief Strategy Officer at Allied Global Marketing.
Dawn Farrow commented: “Live’25 created a new community. Theaters, comedies, attractions, museums, festivals and even more live ticket events sat in the room to discuss marketing and sales challenges and opportunities to shared audiences.
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