Market Intelligence Provider According to new data from SigraceWeb, Instagram threads are closer to top competitor X in terms of mobile app users. In June 2025, Threads mobile app for iOS and Android had 115.1 million active users, representing 127.8% growth from the previous year. X reached 132 million active as its growth fell 15.2% year-over-year.
By comparison, decentralized social network Bluesky grew significantly 372.5% year-on-year as of June, but daily active users around the world continue to be fairly small. (In total, original data shows that Bluesky has over 37 million registered users at this point.)
Bruski benefited greatly after the US presidential election late last year as users left X in protest against owner Elon Musk and became close alliances with President Trump. That first surge began slowing earlier this year. Recently, Bluesky has been on the receiver of many complaints that it has become too left-leaning echo chambers that could bring some users back into threads.
Bluesky still has long-term potential due to the way infrastructure allows for more open and user-configurable social networking, but the current race is currently between the thread and X.
Overall, the new mobile data suggests that threads could become X’s more important competitors across iOS and Android, potentially eating ad dollars.
However, X has advantages on the web, so the competition is only the neck and neck on mobile devices.
SirseleWeb has discovered that X’s global daily web visits are far ahead of threads. The former saw daily web visits of 145.8 million worldwide in June 2025, with only 6.9 million threads.
Here, the threads are a little ahead of Bluesky’s average daily web visits 5.3 million visits.
For BlueSky, this number means casual users will visit the website and read the posts, but sometimes it may or may not be engaged enough to download the mobile app. Meta’s threads have focused on mobile apps from day one, as they launch before web apps and see more traction.
In the US market, things look a little different.
BlueSky saw an average of 2.4 million web visits from US users in June, over thread ‘985,200. Of course, X still won, with an average of 33.1 million web visits per day in the US
On mobile, it is a close competition between threads and X, with meta-owned social networks seeing 15.3 million US active users on iOS and Android compared to 22.9 million on X. (Bluesky is much smaller, showing that only 1.1 million US daily actives are mobile.
Meanwhile, Bluesky’s long-term potential has little to do with the surge in new users protesting the policies of another network, and could be linked to investment in a broader, open social ecosystem. People who go to BlueSky may not be able to stay in the app if they don’t meet their needs right away just because they’re not X, and may instead go back to X or move to threads.
Those who go blue skiing for building skills may likely remain to see what can be created over time.
Officially, the thread has 350 million active users according to Meta’s latest revenue report. As a private company, X no longer needs to publicly share metrics. Last year Musk claimed X has 600 million active users per month.
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