Long live the Queen of Pop, and this weekend she’s the Queen of Pop-ups.
Madonna brought her album Confessions II to life in four limited-time pop-up locations in New York, Los Angeles, and London. All locations offer immersive visuals and décor, shopping experiences, and content creation opportunities. The album, Confessions II, was released by Warner Records on Friday (July 3) and is the follow-up to the superstar’s 2005 album Confessions on a Dance Floor.
The Confessions II pop-up will be open in New York and Los Angeles until July 5th. Additionally, the House of Confessions installation presented by TikTok was held from July 3rd to 4th in New York (separate from the Confessions II pop-up) and London. TikTok’s House of Confessions is part of the company’s recently announced global partnership with the Queen of Pop, which also includes an hour-long “iHeartRadio and TikTok LIVE Premiere With Madonna” broadcast event on July 2nd.
See below for details on the four pop-up locations and events.
Los Angeles: Confessions II Pop-up — 8471 Melrose Avenue, Los Angeles, CA 90069. July 3-5, 10 a.m. to 8 p.m. local time. Presented in collaboration with Warner Records and Please & Thank You. Access to pop-ups is free. In addition to exclusive Confessions II merchandise, the installation will feature the vinyl, CD, and cassette versions of Confessions II, as well as a TikTok-exclusive vinyl premiere. Throughout the space, visitors can take part in photo ops themed around the new album and its lyrics, bathed in mirror ball glow and Confessions II-hued lighting. Fans can also pose to recreate the Confessions II album cover (complete with purple veil) and pick up a bottle of Madonna-branded Holy Water.
New York: Confessions II Pop-up — The Drop House, 12 East 14th Street, New York, NY 10003. July 3-5. Opening hours – July 3rd: 11am – 7pm, July 4th: 11am – 4pm, July 5th: 11am – 6pm Access to the pop-up is free. Presented and produced by The Drop House. The experience will feature an array of Confessions II music products, including an array of themed merchandise and the only physical location offering exclusive Bilt vinyl editions.
TikTok Confession House —
New York: 188 Lafayette Street, New York, NY 10013. July 3-4, 10am-5pm local time. Admission is free, but advance reservations with citizen tickets are required.
London: Phonica Records Vinyl Factory, 51 Poland Street, Soho, London, W1F 7ND. July 3rd to 4th, 1pm to 8pm local time. Admission is free, but advance reservations with citizen tickets are required.
House of Confessions brings Confessions II to life through album-inspired visuals, carefully selected merchandise, listening moments, and of course, Confessions II-themed photoshoots.
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