RWS: Unlocked 2025: By riding the AI Shockwave Report, the rapid rise in content generated by AI has led global consumers to seek greater transparency from businesses.
A recent RWS report, based on a survey of 5,000 consumers across 14 global markets, believes that 80% of consumers should be clearly labelled with AI-generated content, while 62% say transparency increases brand confidence. This report examines consumer sentiment for AI and its use in global business communications.
Building trust through transparency
As businesses turn more and more attention to AI-generated content, consumers are realizing a shift. The survey found that 76% of consumers have already observed an increase in AI-enabled customer service chatbots.
While 71% of consumers see the benefits of AI, 82% of people involved in AI trust them more when humans are involved in their development, and 84% trust AI that demonstrates transparency and explainability.
Vasagi Kothandapani, president of RWS Enterprise Services: “The excitement around generation AI remains high, but businesses face consumer trust. Our research highlights that the long-term success of AI adoption relies on transparency, ethical implementation, and integration of human expertise to create high-quality, culturally relevant content.”
AI adoption in regulated industries
In a regulated industry, the study also found concerns about companies using AI. This acknowledges globally 73% of consumers who acknowledge discomfort with AI use in at least one of the legal, financial services or healthcare sectors.
Navigate AI with transparency and trust
Companies need AI solutions that ensure accuracy, cultural relevance and real-world impact. Human surveillance allows businesses to reduce bias, improve quality and increase the trust that is essential for a compliance-focused industry. Transparency prioritization, responsible AI builds trust, promotes understanding and strengthens customer connection.
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