In 2025, the average urban Indian no longer needs to wait for much (except government offices and traffic). They simply need to order what they need from the app and will be delivered within minutes. The rapid detention explosion within the country means millions of Indians are increasingly used to not having to wait for a childbirth to ensure startups can do almost everything from food and groceries to smartphones and gaming consoles within minutes.
Investors don’t seem to want to wait for a long time either. A budding startup from New Delhi called Pronto made it possible for users to book and use cleaning, laundry and home services within 10 minutes and tripled its rating within 90 days.
It was in May that Pronto garnered a $2 million seed round at a $12.5 million valuation. The startup is now co-led with General Catalyst and Glade Brook Capital to collect a $11 million Series A round with a post-money rating of $45 million. Existing investor Bain Capital Ventures also took part in the round.
New funding is coming from solid traction. Pronto claims its revenues have risen nearly five times, founder and CEO Anjali Saldana told TechCrunch after coming out of stealth three months ago.
The startup currently has a “four-digit” reservation number every day, with annual recurring revenue expected to range from $750,000 to $1.5 million, Saldana said, but she refused to disclose the exact figures.
“It’s mainly two things: the momentum and the insane speed we’re scaled, not only did investors recognize the quality of their teams and the speed they’re doing, but they also explained what investors funded Series A shortly after the seed round.
For investors, Saldana appears to be the main reason they bet this early. “We were very impressed with Anjali,” said Rahul Garg, a partner in the general’s catalytics. “Given how young she is, we found it very exciting when we think about how much she spent time after she came to India, what she can achieve, feedback from her supply partners, feedback from her customers, her thought process and how she wants to build and expand this business.”
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Pronto is not the only startup that connects domestic workers with consumers. Lightspeed Venture Partners has recently supported Snabbit, and IPO-bound Urban Company offers similar services.
Garg told TechCrunch that India has 180-190 million nuclear families, potential customers of household services, and that there is a semi-skilled and unskilled workforce that can tap a $35 billion cumulative wage pool in the space.
“No matter how you look at the market, this is big enough to build a business that multiple players can withstand,” he said.
Expansion plan
Pronto currently has six hubs in Gurugram, the satellite city of New Delhi, starting from two people in May. Each of these hubs serves customers within 1.5 miles.
The first two hubs were located in dense residential areas, so the startup initially met 70% to 80% from within 500 meters of the household. Now, with hubs set up at intersections, workers can quickly reach multiple small, broad sectors.
Pronto’s main clients are working professionals and are seeing high demand. “Home help is very common in India, so these are use cases where demand is very concentrated, even in small catchments,” Garg said.
The startup is currently planning to expand both within Gurugram and new markets such as Mumbai, Bengaluru and other major cities in the next 12-18 months.
Pronto has 33 people and about 750 workers have been signed up for its platform.
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