Online trends on social media indicate a resurgence in the culture of smoking and nicotine products among Gen Z.Kin Chan/Associated Press
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It’s also cool to smoke. Apparently. Social media and online accounts have hyped up the habit, turning it into a trend with celebrity images to appeal to Gen Z. But this resurgence in popularity runs counter to widespread anti-smoking campaigns warning of the dangers of addiction and the health effects of cigarettes. Where did this resurgence of smoking and vaping culture come from?
Dr. Robert Schwartz is a senior scientist at the Center for Mental Health and Addictions and executive director of the Ontario Tobacco Research Unit. His research focuses on public health policy and tobacco control. He talks about smoking rates in Canada and how pop culture trends are masking the real threat.
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