During the fourth quarter of SNAP’s revenue calls on Tuesday, CEO’s Evan SpieGel stated that the uncertainty surrounding the Tiktok’s future had a positive effect on business.
“We are not trying to get too many conclusions from some of the engagement lift we saw. [TikTok] The short period became dark. I think the overall environment of uncertainty is making a profit for our business, “he said.
Among the attractive features that attract users to Snapchat, there is Spotlight. This works as an alternative to Tiktok. If many creators are already on the platform and Tiktok returned to the United States again, more people could participate. In the past year, SNAP has been installing thousands of creators in the SNAP STAR program, and the company states the number of creators who post more than 40 % of the previous year in the fourth quarter.
Spiegel also emphasized the growth of public content of Snapchat. He added as follows: Therefore, the public content ecosystem is growing in a really wonderful and healthy way, so we only continue to focus on strategies and participation. “
In the fourth quarter, the company reported that it had reached 453 million active users a day, reaching an increase of 39 million from the previous period. SNAP reported from $ 1.36 billion in the previous year to $ 1,555 million.
The uncertainties surrounding Tiktok not only bring profits to SNAP, but also affects more social media situations in some apps, including re -notebooks, YouTube, and Meta owned by China. Is boosted.
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