Google’s search was on a “journey” around AI, and Google CEO’s Sundar Pichai stated in the company’s revenue call on Tuesday. The beginning of the journey was an overview of AI. This is a monumental change in which Google provides billions of search users to provide information.
But that was just the beginning.
“AI will be one of the largest years in search innovation, as AI will continue to expand the universe of queries that people can ask,” Pichai stated in the opening remark of Call. Ta.
Through the call, Pichai has laid out the next stage of Google’s plan to pack the AI function of Deepmind, a Google survey. Search products are becoming an AI assistant who browses the Internet, examines the web page, and returns the answer.
It is a long way from a simple search system that offers 10 blue links.
Google has been on this path for several years since the search giant appeared flat in 2022 with the release of ChatGpt in Openai. This shift has a significant impact on the website that depends on the business and companies that buy ads on Google search. 。
Not everyone is satisfied with it, but Google is moving forward.
When asked about AI and the future of search, Pichai said, “I can imagine the future with Project Astra.” This is a reference to Deepmind’s multi -modal AI system that can handle live videos from the camera or computer screen and answer user questions. AI is found in real time.
Google has a big plan for Project Astra in other business areas. The company says that one day, the multimodal AI system wants to supply electricity to the pair of the expansion reality, and wants Google to create an operating system.
Pichai mentioned Gemini Deep Research (AI Agent, which takes a few minutes to create a long research report) as a function that can fundamentally change Google search. Deep Ruth automates the work that people traditionally do in Google search. But now Google wants to do that survey for users.
“The type of use case that the search can work is dramatically expanded. It is not always possible to answer instantly, but it can take some time to answer,” said Pichai. “These are all areas of exploration, and you can see that they have experienced new experiences in front of users in 2025.”
Pichai also stated that Google has a “clear sense” of search experience that can be created with Project Mariner, one of Google’s AI agents. The system can use the front end of the website on behalf of users, and people do not need to use the website on their own.
Google’s CEO also stated that there was an opportunity for users to exchange more and follow up questions in Google search. Pichai neglected the details there, but Google seems to be considering how to make a search interface like a chatbot.
“I think [Search] The product will evolve further, “said Pichai. “I think there is an opportunity to encourage further growth as people interact and make up for follow -up questions.”
Today, Chatgpt is mature to one of the most used products on the Internet, and has hundreds of millions of weeks. It has an existing threat to long -term business of Google Search. To deal with it, Google not only builds Gemini and competitors’ AI chatbots, but also in the search directly into the search.
Of course, the first step of Google Search’s AI Journey did not work very well. When Google deployed AI to all Google search, the system showed an incorrect and strange AI hallucinations. These included the answers that people told people to eat rocks and put adhesive on pizza. Google at that time acknowledged that AI’s outline would need some tasks.
Despite this negative development, Google seems to have just started searching for AI.
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