One of the major cryptocurrency exchanges we have covered since its launch in 2017, Kucoin has released its highly anticipated annual report. 2024 has proven to be a transformative chapter in Kucoin, characterized by horrifying challenges and extraordinary milestones that showcase the exchange’s resilience and advanced approach. Market twists, regulatory hurdles and major victories reflect broader changes in the crypto industry.
Through it, Kucoin not only kept his pace, he also made progress. Exchange focuses on security, leveling out compliance games and introducing new features that keep users involved. Amid the market volatility and evolving regulatory environment, Kucoin doubles its commitment to security and compliance, allowing users to trade with confidence while continuing to innovate with cutting-edge tools that set new industry standards It flourished in this way.
Through the market and new regulations, Kucoin adapted, focusing on security and compliance, and pushing envelopes with innovation. Looking ahead, Kucoin takes everything he learned in 2024 and uses it to further his mission. Create a platform that is safe, clear, and built with the user in mind. The future is cool and Kucoin is set to continue leading the way in the crypto world. I’m stuck. There are a lot more coming.
Growing the global user base
Kucoin’s global presence surged in 2024, exceeding 38 million users. There was particularly strong growth in Latin America and the Middle East/North Africa (MENA). MENA’s spot trading volume tripled, with Europe increasing by 144%. The platform doubled the new list and recorded a record 170% growth in the fourth quarter. Kucoin’s futures market has also expanded, adding 125 new assets and attracting over 3 million new traders.
Report highlights:
Global User Growth: Kucoin surpassed 38 million users in 2024, with Latin America and MENA leading the fees in recruiting users. Spot trading surge: MENA’s trading volume tripled, but Europe rose 144%, highlighting the strong regional momentum. Accelerated list: In 2024, the number of new lists doubled, growing the outstanding 170% of the fourth quarter, making the list faster. Futures Market Expanding: Kucoin has added 125 new assets to the Futures Market, winning over 3 million new traders. Reward Hub Growth: 15 million new users have joined Reward Hub. This was driven by a combination of incentives and exclusive campaigns that boost engagement. KCS Ecosystem Milestone: The KCS Ecosystem surpassed 2 million holders, reaching a total market capitalization of $1.7 billion. Compliance Outcomes: Kucoin was the first global exchange registered with the Financial Information Unit (FIU) in India, securing five regulatory licenses worldwide.
Improve user engagement
Kucoin’s Rewards Hub attracted 15 million new users in 2024 thanks to creative incentives and exclusive campaigns. The KCS ecosystem has also grown steadily, reaching over 2 million holders and a total market capitalization of $1.7 billion.
Compliance and Security Milestones
Kucoin has made significant regulatory advances and has become the first global exchange registered with the Indian Financial Information Unit (FIU). The exchange has secured five regulatory licenses worldwide and increased horizon approvals. Risk management and security were also boosted by partnerships such as expanding anti-money laundering (AML) efforts, strengthening KYC verification, real-time transaction monitoring, and bug bounty programmes with BugBrowd.
Crypto Market Trends in 2024
The crypto industry in 2024 was shaped by new regulations, increased institutional adoption and macroeconomic changes. Bitcoin reached an all-time high of $100,000 due to ETF approval, increased institutional benefits and the fourth half event. Ethereum completed the Cancun audit and also secured approval for the ETF.
The meme coins have skyrocketed beyond the $100 million market capitalization, fostering strong community support and wider adoption. Europe took a step towards a regulatory structure with MICA regulations, but Asia showed a mixed trend. It has been opened to tighten restrictions in China and South Korea and to support innovation by Singapore and Hong Kong.
Macroeconomic changes also played a role. Over the past four years, the top-ranking Federal Reserve cuts have boosted investors’ trust and market liquidity.
Explosive growth in listings and new features
Kucoin added over 300 new token lists in 2024, reflecting 98% year-on-year growth. Q4 alone listed 119 new tokens. It’s a 170% jump from the third quarter. Kucoin became the first central exchange to list Hyperliquid hype tokens, embracing trend meme assets such as WIF, Sundog, Moondeng, Brett, and Mew. New features such as Gempool and Gemvote have increased community engagement and promoted $1.73 billion in staking value.
Pre-market trading and futures growth
Kucoin’s pre-market trading platform lists 40 coins and has achieved a trading volume of $42 million. The platform has attracted over 100,000 active traders keen to join new tokens before wider market availability.
Futures Trading took off in 2024 as well. Kucoin added 125 new futures assets, bringing a total of 24 million users by the end of the year. Trading activity rose 30%, boosted by better market conditions. The platform introduced cross-margin mode, copy trading options and a reward-driven campaign that attracts over 3 million users.
Automatic trading with bots
Kucoin’s trading bot platform has increased by 36% year-on-year, creating 7.5 million bots in 2024. Q4 alone saw a 49% quarterly quarterly jump, adding 1.8 million new bots. Total trading volume exceeded US$25 billion. Kucoin has revamped its trading bot homepage, introduced an AI-driven futures strategy and expanded its web trading page to 12 advanced trading bot strategies.
Kucard and Kucoin payments
In the fourth quarter of 2024, Kucard had 48% of transactions jumped compared to the third quarter, with 87% of users intending to recommend it to their friends. The card provided 1.7% cashback in transactions, with 97% of these rewards being converted to KCS, increasing the value of the ecosystem. Kucard will be the first crypto card to support Apple Pay, offering competitive cashback fees, trading in 54 cryptocurrencies, and fast processing speeds.
Kucoin Pay was launched as a new merchant solution, allowing businesses to easily accept crypto payments. Customers can complete their purchases by simply scanning a QR code to streamline the payment process.
Reward Hub and Community Growth
Kucoin Reward Hub attracted 15 million new participants and distributed 5 million USDT rewards to 2.5 million users. The referral program was a huge hit, attracting 300,000 new users, and 65% became long-term Kucoin members.
Investment and innovation
Kucoin Ventures invested in a variety of blockchain and AI projects in 2024, including Uxlink, Opinion Labs, Xion, Lumoz and others. Many of these projects launched tokens in major exchanges. Kucoin Labs also supported early-stage entrepreneurs through partnerships with industry incubators and hackathons.
Customer Service Improvements
Kucoin’s customer support helped 3 million users in 2024, processing 1.5 million inquiries via Human Reps and 2.5 million inquiries via AI. New features such as live video verification and optimized transaction history have increased user satisfaction by 13%.
Kucoin News and Education
Kucoin launched its news platform in June 2024, providing real-time updates on market trends and regulatory changes. The AI-equipped News Flash feature allows users to update 24/7.
Kucoin Learn attracted over 3 million users in 2024 and provided tutorials and insights on Web3, wallets, AI and memecoin. The Learn & Earn program, launched in the fourth quarter, earns more than half a million participants for being involved in educational content.
Proof of preparation and transparency
Kucoin publishes a monthly preliminary proof report to ensure transparency. As of December 31, 2024, the exchange’s BTC reserve ratio was 107%, ETH was 123%, USDT was 108%, and USDC was 108%.
Awards and awards
Kucoin won over 100 industrial awards in 2024, up 21% from the previous year. The recognition includes “Best Crypto Exchange of 2024” by Coinbureau and “Best Crypto Exchange of 2024” by CCN.
Corporate Social Responsibility
Kucoin expanded its CSR initiatives in 2024. The project will include distributing 10,000 solar lamps to children in Africa, providing reusable menstrual kits, and providing relief buckets to climate-affected communities. Following Vietnam’s typhoon Yagi, Kucoin has set 10,000 kc to the affected families into the Air Force.
Looking forward to 2025
In 2025, Kucoin plans to double its security, innovation and user experience. The company will introduce new technology, expand Kucard, strengthen its Web3 initiatives and enhance its trading tools.
As the forefront and center of the foundation and user experience, Kucoin has placed itself in another transformative year.
Founded in 2017, Seychelles-based Kucoin is a recognized name in the digital economy, offering wallets, trading, payments, asset management tools and more. With over 37 million users, the platform continues to lead with a focus on user experience and accessibility. Kucoin was named one of the “Top 50 Global Unicorns” by Hurun in 2024, receiving praise such as “Best Crypto Apps & Exchanges” by Forbes, and reflects a consistent commitment to innovation and service excellence Masu.
You can find the complete report here.
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