Adobe stepped into the AI video scene and launched its first public version of the Firefly video model on Wednesday. In addition to the release, Adobe has revealed pricing for individual users, but said it will refrain from setting prices for studios and large clients until later this year.
Firefly Video is Adobe’s answer to competitors such as Openai’s Sora and Startup Runway’s AI video generation tool. Facebook’s parent company Meta has also developed similar tools, but there is no word yet on when it will be available.
The timing of Adobe’s launch is worth noting. This happens shortly after Baitedan unveils an AI tool that turns photos into realistic human videos. This move follows two years after Adobe introduced a generation AI tool for editing images via a Text prompt.
Why does Adobe’s tools stand out? It is designed with a focus on film and television studios and is directly integrated with Adobe’s popular video editing software, Premiere Pro. Firefly videos don’t just generate clips from scratch. It also allows you to improve existing footage. Users can feed actual production shots into the model and generate new clips that fix or extend scenes that didn’t occur as expected.
This service creates 5-second clips at 1080p resolution. This is shorter than the 20-second clips offered by Openai, but Adobe executives pointed out that most production clips are only 3 seconds long.
Prices start at $9.99 for 20 clips per month and $29.99 for 70 clips. By comparison, Openai offers $50 low-resolution videos for $20 per month, with a $200 plan for longer, higher-resolution content. Adobe is also working on premium plans for studios and heavy users, with price details expected later this year.
Alexandru Costin, vice president of Adobe’s Generative AI, said the company aims to line down 4K videos, but focuses on length quality.
“We actually think big movements, great structures, great definition schemes and making real clips look like movies is more important than making longer clips that are not usable,” Costin told Reuters. He spoke.
For the behavior of YouTube videos in Adobe Firefly models.
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