Artificial Intelligence (AI) is rapidly emerging as a pivotal force shaping organizational landscapes, set to be a primary driver of change by 2030, alongside digitalization, workforce well-being, and economic uncertainty.
This is a key finding from The Adecco Group’s “Business Leaders 2025” report, which surveyed 2,000 senior executives across 13 countries, including 150 from Spain, spanning 17 sectors.
AI Transforms Spanish Business Decisions: 55% See Gains, Yet Alignment and Skills Gaps Persist
The study paints a nuanced picture within the Spanish corporate environment. While a significant 55% of Spanish business leaders believe AI is already improving strategic decision-making. Spain also stands out for its unique challenges in achieving leadership team alignment on common strategies.
A striking 59% of Spanish executives report difficulties in reaching consensus on key decisions, a figure 13 points above the global average of 46%.
AI in Leadership: Strategic Gains Amidst Coordination Hurdles
The integration of AI-powered tools within executive teams is solidifying its role in boosting business agility, according to the report. The positive perception of AI’s impact on decision-making presents a sharp contrast to the internal struggle for consensus.
This internal friction could compromise rapid responses to volatile market scenarios and potentially accelerate strategic fragmentation.
Furthermore, Spain leads in the perceived lack of alignment within executive committees regarding organizational priorities.
This suggests a structural barrier to managing the change propelled by emerging technologies, potentially slowing down critical digital transformations.
Skills Shortage: The Primary Obstacle to AI Development
For nearly half (49%) of Spanish business leaders, the scarcity of specific AI competencies represents the most critical challenge to organizational growth. This knowledge deficit directly impedes the seamless integration of automated solutions into key processes. Also limits companies’ adaptive capacity in the face of anticipated short-term technological shifts.
However, despite this acknowledged shortage, Spain leads in the percentage of companies that plan their workforce based on employee competencies (67%), significantly surpassing the global average of 56%.
A Demanding Work Environment Lacking Clear Policies
The evolving technological landscape is also putting pressure on the workforce. A substantial 66% of Spanish executives believe employees must adapt their roles and responsibilities to accommodate AI. Yet, a concerning 37% of Spanish companies lack a defined policy on AI usage, hindering its consistent and effective daily integration.
This absence of institutional guidelines poses risks related to unequal access to knowledge and a fragmented adoption of AI within organizations. This situation contrasts with Spain’s leading position in offering AI training. 67% of companies provide such programs, compared to a global average of 59%, showcasing a strong commitment to upskilling despite policy gaps.
The Road Ahead: Balancing Innovation with Integration
The Adecco Group’s findings highlight a critical juncture for Spanish businesses. While demonstrating a strong appetite for AI’s strategic benefits and a commendable commitment to workforce training. The nation’s corporate landscape must address underlying issues of leadership alignment and the establishment of clear AI integration policies.
Only by fostering internal cohesion and providing structured guidance can Spanish companies fully unlock the transformative potential of Artificial Intelligence and navigate the complexities of the digital future.
Spain’s Digital Dilemma: High Tech Adoption Meets Strategic Data Gap & Future Readiness Hurdles
A complex landscape within Spanish companies regarding data utilization and technological readiness. While Spanish firms are quick to adopt new digital tools for workforce management, a significant disconnect persists in their strategic investment in data analytics for talent development, potentially hindering their preparedness for the evolving future of work.
The study, which surveyed 2,000 senior executives across 13 countries (including 150 from Spain), highlights a notable dualism. Only 27% of Spanish companies invest in data analytics for skills development, falling below the global average of 33%.
Paradoxically, 70% of Spanish businesses have already begun implementing technological solutions to enhance workforce management, marking the highest proportion in the study.
This disparity underscores a crucial gap. Despite a strong drive to adopt digital tools, there’s a clear need to bolster the underlying infrastructure that can translate this adoption into robust, measurable, and strategically-driven decisions.
Without this foundational data infrastructure, the full potential of these new technologies remains untapped.
Preparing for the Future: Transformation vs. Restructuring
Looking towards the future, only 16% of Spanish companies consider themselves fully prepared for the future of work. While this figure places Spain second highest in Europe (behind the Netherlands at 19%), it also suggests a substantial portion of the corporate landscape remains vulnerable to upcoming disruptions.
Those companies that are deemed “future-ready” are not passive recipients of technological impact. Instead, they are active agents of internal restructuring, proactively anticipating changes by redefining operational models, redesigning decision-making processes, and re-evaluating their approach to talent.
Strategic planning and the acquisition of emerging competencies form the bedrock of their response to the current disruptive environment.
New Demands for Leadership in a Digital Environment
The report emphasizes that AI-driven transformation will only yield structural impact if companies integrate the human factor at the core of their strategies. This vision demands highly capable leadership, coherent internal policies, and planning rooted in verifiable data.
In an era defined by automation and constant change, the primary challenge extends beyond merely incorporating technology. It necessitates a fundamental redesign of organizational processes and a revaluation of human talent.
“The key lies in closing the gap between talent and technology through a shared vision, clear policies, and skilled leadership”.
Alberto Gavilán, Talent Director at The Adecco Group
The insights from “Business Leaders 2025” serve as a critical roadmap for Spanish enterprises, urging them to bridge the divide between operational tech adoption and strategic data-driven decision-making. Also ensuring a truly integrated and future-proof digital transformation.
FySelf Unveils TwinH: Your Revolutionary Digital Twin for Ultimate Data Control and Monetization
In an era where digital identity management is paramount, the spanish company FySelf is introducing a groundbreaking concept poised to revolutionize our online experience: TwinH.
Far beyond a mere avatar, TwinH is a highly advanced digital human twin, meticulously crafted to mimic individual personalities, behaviors, and preferences. Putting users in unprecedented control of their digital lives.
At the heart of this new digital ecosystem, TwinH emerges as a trained digital entity capable of performing specific tasks and managing personal identity with unmatched efficiency and security. Imagine having a “digital you” that operates seamlessly on your behalf. Offering a new paradigm of online interaction and data ownership.
Beyond the Avatar: What Your TwinH Can Do
TwinH is not just a representation; it’s an active participant in your digital world. This intelligent digital replica is designed to:
Manage and control all your personal information within a secure, private environment.
Directly participate in the benefits obtained from the sale or use of your personal data. Ensuring you are compensated for your valuable information.
Represent you before institutions, banks, or other entities, acting as your trusted digital proxy.
Perform routine online tasks, handling mundane digital chores while preserving the authenticity and integrity of your unique interactions.
With TwinH, FySelf is not just offering a product; it’s presenting a future where individuals reclaim ownership and agency over their digital selves. Ushering in an era of secure, personalized, and monetized online experiences.
Embarking on this transformative journey with your own TwinH.
