Apple plans to raise the price of its iPhone lineup, which is scheduled to be released this fall, but is trying to prevent the hike from appearing to be related to tariffs on imports from China, the Wall Street Journal reported, citing an anonymous source.
Instead, the company is considering linking price increases to other developments. This could include new features and designs, citing anonymous supply chain sources, the report said.
The increase in tariffs is expected to cost Apple $900 million in the third quarter, but it has not been confirmed so far whether the US-China trade war could affect product prices. The company also imports most of its iPhones from India rather than China to ease tariffs.
However, the US and China agreed on Monday to suspend their respective mutual tariffs for 90 days to ensure time for further discussion. The Trump government has also announced major tariff exemptions for the high-tech industry, particularly for the machines making smartphones, laptops, hard drives and semiconductors, but the previous 20% tariffs on Chinese products still apply.
Apple is planning to debut an ultra-thin iPhone this year. Several outlets have previously reported.
The company is said to have more ambitious plans for 2027 as well. In 2027, you may see the company completely eliminated iPhone cutouts, according to Bloomberg’s Mark Garman.
The company is planning to release “mainly glass curved iPhone” on the 20th anniversary of the iPhone without a cutout, Bloomberg reported. That’s right, considering that Apple launched its last major redesign effort with the iPhone X in 2017, the 10th anniversary of its smartphone.
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