Gen Z Is Fed Up With Fizzy Drinks — Companies Are Cashing In

Bars are getting flatter. Vodka waters are replacing vodka seltzers, tequila and soda is now tequila and water. It turns out Gen Z is fussy about the fizz in their drinks. Non-carbonated drinks made up 38% of new product launches in the $22 billion premixed drink market last year, up from 27% in 2021, according […]
Reputation Is Becoming Real Estate’s Most Important Infrastructure

Opinions expressed by Entrepreneur contributors are their own. Key Takeaways Showing up isn’t the hard part anymore. What people find when they show up is. The moment a potential seller sees your name, they look you up. Not to find your website, but to find what other people say about you. Get in front of […]
Snap CEO Spiegel Thinks You’ll Pay $2,195 for This Smart Device

Key Takeaways Snap CEO Evan Spiegel is making a major bet on smart glasses. He is preparing to launch $2,195 smart glasses on September 16 to test if consumers will embrace the product and its price point. Online reactions to Spiegel wearing the glasses on CNBC were harsh, with some commenters criticizing their appearance. Snap […]
Best Advice for Working Your Way Up in Business

Joe Drygas is charged with connecting a massive number of people in a vast array of industries. As Vice President of AT&T’s Global Enterprise Business, his efforts link up everything from healthcare to retail to sports to energy. His key to conquering so many different spaces? “The best employees treat their careers like how elite athletes […]
More Americans Now Think $155,600 and Up Is Working Class

Key Takeaways According to a recent Pew Research analysis, 60% of Americans think of themselves as working class, up from 54% in 2024. Fully half of upper-income adults, those above Pew’s $155,600 threshold, also say they are working class. The phrase working class has no universal definition, causing some high-earners to identify with the label. […]
Robert Rivani: From Sneaker Hustle to Billion-Dollar Real Estate

Robert Rivani never graduated from middle school. He never got a high school diploma. Yet he’s built a real estate portfolio that has generated over a billion dollars in acquisitions and dispositions — without a single outside investor or partner. Rivani, who works out of Miami with roots in Los Angeles, has become known for […]
Ernst & Young Is Paying $100 Million in Bonuses for Human Skills

Accounting giant Ernst & Young will be rewarding employees for being good at the stuff AI can’t do. The firm’s U.S. division is investing $100 million this fiscal year in bonuses for employees who show human skills such as adaptability, judgment and innovation, according to the Wall Street Journal. Employees can get small, one-off bonus […]
This Silicon Valley Billionaire Had a Root Canal Without Novocaine

Most people would rather do anything than sit through a root canal. Doug Leone welcomed it with open arms — and without an anesthetic. When the Sequoia Capital chairman learned he might have to miss a meeting if he took novocaine during a root canal, he told his dentist to skip the pain killer. “My […]
Cut a Recurring Business Expense with Office Pro Plus for $49.97

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. TL;DR: Get Microsoft Office 2024 Professional Plus for Windows for $49.97 (reg. $249.99) and use it on one […]
How AI Agents Are Creating a New Kind of Security Risk

Opinions expressed by Entrepreneur contributors are their own. Key Takeaways Autonomous agents are expanding the attack surface in organizations, as they increasingly operate with direct access to sensitive data — often without human oversight or key security controls in place. Traditional identity and access management strategies were not designed for this shift since they’re built […]