Less than a month after Figma sent an outage and assumed letter to AI coding startup Lovable, Design Giant announced the launch of Figma Sites on Wednesday. No coding. There are no third party handoffs. Just publish it. The launch comes as questions grow as Figma is beginning to lose its relevance.
“Introducing the Figma site. Use your design directly on the web. Code and AI will soon be here,” Figma said on the X official page.
Introducing the Figma site
Use your design directly on the web. Code and AI will soon be here.
Source: us#config2025 pic.twitter.com/s7gc3cyvpj
– Figma (@figma) May 7, 2025
The rollout caused the insanity of posts, hot take, and many questions.
The answer is not black and white, but the shakeup is big enough for everyone to pay attention.
figma site: All-in-one or all-over heap?
For years, Figma has been a reliable design tool, but now we are also looking at the build stage. The site allows you to ship live websites from design files. Complete the new “Content Sheet” setup for responsive layouts, team collaborations, and direct copy management within the editor.
More features are in progress. CMS is “soon coming” and it is rumored that the “code and beyond” AI tools will be next. This is packed with a lot of ambitions into one feature, and it’s easy to see why some users are already dumping their framer or webflow setup.
One user of X wrote: “The Figma site made my workflow ten times smoother. Why do I need Framer now?” another person said: “The worst nightmare of Webflow.”
If you already live in Figma, this new feature could mean there are fewer tools to juggle. That alone is a big deal for agencies, startups and freelancers who manage close timelines.
Webflow: Deep Tools, Deep Roots
Webflow is not sweating yet. Employed by over 300,000 users and 300,000 organizations, the platform is more than just a visual website builder. It’s packed with serious infrastructure, including CMS, e-commerce, SEO tools, integrations with Stripe, Zapier, Google Analytics and more.
The Figma site is suitable for portfolios, landing pages and lightweight projects, as it does today. Do you need a blog with dynamic content or custom code support? Webflow is still a strong play.
And here’s what Figma users might forget: Webflow is already integrated with Figma via plugin and app connections. One Webflow fan tweeted.
In other words, Webflow doesn’t sit still. It just wasn’t that big about the movement.
Framers: the most things to lose
On the other hand, the framer may be feeling a fever. That whole value proposition is concentrated on the fusion of design and site publication. And now, Figma is a design tool that is hitting pigs and I want to do that too.
Both platforms speak directly to the design crowd. Both support prototyping. Both provide a responsive layout. But Framer’s outstanding features have always been the quality of its animation: fluid, high-end, refined.
Framer users have not back down yet. “The Figma site catches up. Framers have been doing this for years and their animation is unparalleled.”
Still, Figma’s size is a serious threat. Designers who are already using Figma may wonder why they export to Framer. Once Figma’s roadmap is delivered in CMS, AI and performance, it can feel like Framer without any additional steps. And with technology, friction is killed.
The big picture: specialization and staying
This is not just a product update, but Figma’s bet that users want less fragmentation. Instead of hopping between design, prototyping and publishing tools, Figma hopes that everything happens under one roof.
That convenience can be at a cost. If the Figma site is too thin, that is, it could land on Norman land, such as a covered CMS, premium pricing for content sheets, or restrictions on SEO or integration. It’s as flexible as Webflow, but not as polished as Framer.
The community is split. One designer said, “Figma is trying to monopolize design. Webflow and framers are dedicated, and the site feels like a shiny toy.” Another counterattack: “Why do you learn three tools when Figma can do 80%? Most clients don’t need the complexity of Webflow.”
Well…🥶#config2025 pic.twitter.com/fcmt9bywbk
– Atiqur Rahaman (@atiq31416) May 7, 2025
And that’s the tension. Do designers exchange depth for speed? Or will the convenience of Figma’s all-in-one setup win?
The worst scenario of competition
Imagine this: Figma will deploy CMS with AI-generated content in 2026, burning e-commerce features and price it to undermine competition. With Adobe’s support, it’s not stretching.
WebFlow could pivot heavier against the enterprise. But framers will find themselves in smurder, lean and more aimed at the same target audience, but are boxed in their own right.
It’s not an atmosphere of terror. That’s how platform integration looks like. I’ve seen it before.
So who’s going down?
No one is dead. still.
WebFlow is the go-to for complex and scalable websites. Framer is still leading in animation and live previews. But Figma did that move – and it’s strong.
The Figma site is useful. And in a world where workflows are as important as they are, it is a dangerous territory for rivals.
The real question is not whether Figma can replace Webflow or Framer. It is whether designers are fully interested in extras to stick to specialized tools. Or if “sufficient” in Figma is the future.
You tell us: Is the Figma site the new standard? Or is it too deep embedded when Webflow and Framer fall?
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