Social media has changed everything from news consumption to shopping. At present, DUB believes that users can do the same to invest in influencer -led market that allows users to follow top investors transactions. Think to meet Wall Street.
Dubs founded by a 23 -year -old Steven Wan, who began investing in second graders with his parents’ blessings) betting on the future of investment. With this app, you can follow the strategies of traders, hedge funds, and even famous politicians. DUB users can copy the entire portfolio instead of making individual trade decisions.
The concept hit the chord. DUB has already surpassed 800,000 downloads and has raised $ 17 million seed funds. It is not very clear whether DUB can avoid the pitfalls of the previous FinTech startup.
Inspired by Gamestop
Retail investment has evolved dramatically in the past 20 years. The day of the $ 7 transaction committee and the clumsy securities company interface was blown away by a mobile first platform like Robin Hood about 10 years ago, inviting people to trade for free. At the same time, social media reconstructs how people, especially Gen Z members, make economic decisions.
As a student at Harvard University in Pandemic- “I couldn’t really do anything at school,” the person who traded from his dormitory room- has two of these trends, retail investment and influencer -led decisions. , Collision course. During the Gamestop Saga, Elon Musk has lost his willingness to “move the Dogecoin and Bitcoin market with all tweets” and the people’s willingness to “actually follow ideas and individuals to a completely new level” in 2021. I decided to build a DUB.
Currently, the average user of the platform is 30-35 years old. In recent weeks, the 15 -year -old editor has asked multiple times about “investment like Nancy Pelos” after marinating with dub ads on Instagram.
Pelosi does not personally trade on DUB. This is a trader on the platform that reflects her disclosed movements. Still, the idea was ignited. “Nancy Peloshi has increased 123 % on Real Capital’s DUB,” Wang says.
Dub is not free. Wang decides to make a profit from the beginning, and DUB will do it today through a $ 10 -month subscription model. Wang further states that these rates will be reduced by 25 % for the platform claim management fee and the DUB “top” portfolio.
Until then, DUB has been partially scaled through organic growth. “The creator, the excellent trader of the app, is encouraged to take the viewer,” said Wang, who grew up in Detroit, his parents migrated from China.
DUB is also aggressively investing in advertising, especially in meta advertisements to acquire users, including Instagram. “We really believe that we are really lucky and the wider US population is that there are other people who are dominant on the investment world,” says the king.
Words of battle
The current problem is whether the dub follows the same path as the rapidly growing Fintech startup. Robinhood confused the funds by making the transaction free, but faced a regulated scrutiny prior to the 2021 IPO, and eventually the user took a digital blizzard every time a transaction was made. I abandoned the function.
Dub says he wants to avoid the same mistake. Before the release, the company cooperated with Finra and SEC for more than two years to confirm that the model is compliant with financial regulations. “We didn’t just navigate the regulations on DUB. We accepted it,” says Wang. (Like Robinhood, DUB is a completely licensed broker dealer.)
The major distinction is that not only encourages blind speculation, but also designed to educate users. He says that the platform shows risk scores, risk -adjusted returns, and portfolio stability metrics that support information -based decision -making.
He suggests that it is safer for investors than Robin Hood. King says: “What do I respect? [CEO] Vlad [Tenev] I have made a free transaction. However, at the end of the day, making it very easy to trade without educating without an expert guidance is really gambling for more population. ”
To emphasize his claim, the king pointed out that Robin Hood decided to make the customer use of the Meme Coin Trump before the inauguration ceremony of President Donald Trump, with coin bass and other exchanges. I am doing it. Initially, the price had risen sharply, but the price has plummeted since then. The king said, “I think that the incentive is basically inconsistent between these large platforms, which is now a public company that needs to make money,” “generally.” Probably lost money. ”
(Noticeable: In a recent conversation with Robin Food’s DUB, a recent conversation in recent conversations is that copy transactions may be more interested in regulators, and the DUB is relatively small, so it is still “expanded. I proposed that it may not be under the glass).
In any case, not everyone is sold in the DUB vision. According to critics, the biggest knock on such platforms is that the stock price is inadequate in the long term, and the most aggressive funds cannot defeat S & P 500. Is shown.
It is a familiar criticism of the king, and he can quickly push it back. In one, he claims that many of these studies are “cherry -picked.” (I say that many of them are betting on the passive investment index company.)
In addition, the king says that there is a reason why the aggressive managed hedge funds like Citadel are prosperous. “Looking at what a super wealthy person can do, they give money to Citadel’s Ken Griffin, [because] They make a consistent return of returns every year, “he says.
When the other is “seeing the growth of hedge funds and asset management space”, “there is a reason that it is growing, because they make money for customers.”
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