Luxembourg-based e-commerce startup Market Leap has joined the Series A funding round led by Smedvig Ventures with participation from Expon Capital, Motier Ventures, including former executives from Amazon, SoftBank and Unilever. raised $8 million. The new funds will help the company speed up the development of its platform and hire the best talent to drive growth.
This funding is expected to reach $8 trillion by 2027 for global e-commerce sales. However, private brand owners usually reach just 0.2% of their potential audience over the course of their lifetime due to lack of time, expertise and capital. MarketLeap is an AI-driven platform that helps consumer (D2C) sellers expand across the global market, and aims to change it.
Founded in 2022 by former Amazon and Jumia employees Mamoun Benkirane and Mekki Mouaddeb, MarketLeap simplifies the process of expanding internationally. The MarketLeap idea came after Mamoun hosted a webinar where Amazon sellers were about to expand into a new market. He was flooded with emails from frustrated sellers struggling with tools and processes. Meanwhile, Mekki has noticed that while many sellers are excellent at sourcing profitable products, they have hit obstacles when trying to grow their businesses around the world.
Realizing that over 90% of sellers are making more than $500,000, the duo launched MarketLeap, earning the majority of revenue from just one market. Their platform uses AI and automation to connect brands with customers around the world and help them overcome the usual hurdles of international expansion.
MarketLeap’s platform serves brands such as Edible Health, 5 Stars United, and Monkeyhands. Automates market operations and back-end management, making it easier for sellers to manage logistics, compliance, and financial partnerships. Since its launch in October 2022, MarketLeap has helped its customers sell in over 30 countries.
“MarketLeap goes beyond being a KPI dashboard or a global distributor. It is a partner that supports all areas of international market e-commerce operations with data-driven insights. The company is a customer growth We are investing in, and technology, combined with this unique “game skin” approach, will make it the perfect partner to sell MarketLeap confidently and smoothly around the world.”
Since its first $2.7 million seed round, MarketLeap has upgraded its platform with improved inventory management, pricing automation, and third-party integrations. The platform processes more data in one day than in the first year. By the end of 2024, MarketLeap had experienced 340% customer growth year-over-year, expanding its team to 13, with eight new recruits, including two former Amazon leaders, in early 2025. I decided to join as my first assistant. president.
The latest funding supports further automation capabilities and real-time analytics, as well as new integrated tools to expand MarketLeap’s marketplace ecosystem. The company plans to strengthen its US presence and help American brands navigate the challenges of selling to European customers. This growth will be supported by new recruiting at MarketLeap’s Madrid and New York City offices.
“While Amazon is proud to be a business that is obsessed with its customers, the reality of sellers is much more challenging. Data and reports are fragmented and incomplete, making it practical insights. It becomes difficult to get. Tools are limited or overly complicated, and accounts are often interrupted by slight signs of compliance issues. At MarketLeap, we pride ourselves on being engrossed in the seller. “We have it,” said Mamoun Benkirane, CEO and co-founder of MarketLeap.
“The post-covid e-commerce era has seen the emergence of many models to help brands grow, but most people can’t stand by brand owners as the main product driver or address core issues. We provide SaaS tools. Operations. Our models solve this by saving time while controlling brand owners,” adds Mekki Mouaddeb, COO and co-founder of MarketLeap. I did.
“Marketplaces are booming worldwide as they become an important channel for brand e-commerce sales. However, as brand competition increases, so does the complexity needed to succeed. In-house MarketLeap’s expertise backed by the automation stack of , delivers results that will help customers thrive. “We’re committed to providing customers with a thriving experience,” said Joe Knowles, partner at Smedvig Ventures.
To date, MarketLeap has secured $10.7 million in total funding from investors, including Smedvig Ventures, Expon Capital, Notion Capital, Motier Ventures, Kima Ventures, and several business angels.
Founder of MarketLeap
Source link
