Exclusive: Donatella Versace Is Back With a New Brand

The new deal with the California-based fashion and lifestyle retailer Revolve will tap into that renown. “Revolve understands something I believe deeply: culture comes from connection,” Versace says. “Together, we want to create that connection with a new voice, a new look, and a new energy.”

Revolve Group was founded by Michael Mente and Mike Karanikolas in 2003 and has grown its online offering to encompass 1,600 brands across two platforms, Revolve, which is dedicated to established labels, and Fwrd, which showcases emerging ones. The company reported $1.23 billion in total revenue in 2025 and made a splash by announcing a joint venture with pop star Cardi B, which marked its entry into the beauty category, and another with influencer Sofia Richie Grainge. “Donatella is one of the defining creative voices of our time. This partnership gives that vision an entirely new platform and the freedom to build something from the ground up,” Mente, co-founder and co-CEO, notes. Raissa Gerona, president of brand and partnerships, seconds the notion “Donatella has an extraordinary instinct for what the next generation wants and an unmatched ability to connect fashion with culture. That is what makes this partnership so exciting.” “By combining Donatella’s creative authority with Revolve’s technology, infrastructure and global reach, we have an opportunity to create something genuinely distinctive — and build it for the long term,” concludes Karanikolas, co-founder and co-CEO, in the release.

The brand will launch across the United States, Latin America, Asia-Pacific, and the Middle East. The first products are expected to be introduced in 2027 together with a name reveal. The scope and ambition of the project are significant and will include entertainment beyond the runway. Says Versace: “I believe creativity should be fearless, inclusive, and alive in the world. I have always been inspired by the next generation, in music, film, art and, of course, fashion. This partnership gives me the freedom to speak to that generation in a completely new and personal way, through beauty and fashion.”