London-based health tech startup Hormona has raised a $6.6 million (£5 million) seed round to build a better approach to hormone health. The round was led by Helsinki-based Voima Ventures and co-led by London’s Supernode Global, with support from DLF ventures, early investments and Techstars.
Most women know that something feels long before they get the answer. Hormonal imbalances can affect everything, including mood, energy, sleep, fertility, and more, but many women spend years from doctor to doctor, only to leave by shrugs.
Formona wants to change that.
Founded by Karolina Löfqvist (CEO) and Jasmine Tagesson, Hormona combines AI-driven tracking with AI-driven tracking to help women monitor hormone levels in real time, without labs, expensive blood draws, or endless testing and treatment of errors.
Lofkist’s dissatisfaction with that very system sparked the idea. She had suffered from excluded symptoms for years, but spent only later discovering that she had a common hormonal condition that had not been diagnosed. She built up a formona to give women what they don’t have. It is a way to detect hormonal problems early, track changes over time, and control health.
Hormona helps women regain control of their hormone health
The Hormona test is the first of its kind and can quantitatively cover the complete clinical range with more than 90% accuracy compared to standard venous blood samples. And instead of charging nearly $175 for a single test (continued rates for many traditional hormone panels), Hormona offers continuous monitoring for just a small portion of the cost.
With over 100 million views on Instagram and 5 million likes on Tiktok, the demand is clear. Downloaded in over 190 countries, their app accounts for 30% growth over several months, and is still active a year after signing up with 80% of users. This type of retention is rare in health technology, indicating that women are hungry for better tools.
New funding will help Hormona expand these tools. The team will launch new hormone testing, grow B2B partnerships, and enhance infrastructure, marketing and customer support. It also helps improve the user experience and supports new recruiting to deploy more personalized features through Hormona+.
Inka Mero from Voima Ventures and Gina King from Supernode will be taking part in all the women’s boards in Holmona. Mello supports multiple science-led startups, and King is a founding member of Chief, an executive network of female leaders.
“For too long, women suffered from hormonal problems, relied on trial and error, and had to wait until symptoms became unbearable. That’s not a way to live,” Löfqvist said. “We built hormonena to change that. We have made it possible for women to control their hormone health without suffering for years. This investment brings women one step closer to bringing real-time hormone tracing to one, wherever they do, without the need for multiple blood draws.”
Women’s health has long been overlooked due to lack of funds. Only 2% of global medical research spending is directed towards women-specific issues. In the UK, the All-Women Founders team received just 2% of total equity investments in 2024. Hormona has raised that trend. It’s not just a team victory, it’s a bigger fight to close the gender health gap.
Currently, consumer hormone testing in the market does not give a clear and continuous view of how women change over time. Formona wants to make it normal. That monthly subscription provides insight into the hormone phase, personalized symptom reduction plans, cycle-specific nutrition, and even alerts for partners who want to provide better support.
Gina King of Supernode frankly said: “The future of women’s health is positive, data-driven and deeply personalized. Hormona makes that future a reality.
Hormona has now raised a total of $8.6 million (£6.5 million) and has built 12 teams. It’s still too early, but startups already show what happens when women actually build healthcare solutions to work for women.
Jasmine Tagesson and Karolina Lofqvist, founder of Hormona
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