Meta has been targeting creators for a few days following the ban on the United States. Instagram has announced that in addition to paying a large bonus to publish a reel to Tactoku creators, on Wednesday, it will introduce a new method for the creator to better understand the performance of a short video. This platform has introduced additional metric that allows the creator to see content that resonates well with the audience.
Social network is developing a new metric called “View Retal”. As a result, the creator has been watching videos in the ratio of followers and non -followers after the first three seconds. Instagram points out that the first few seconds of the reel are the most important. Because, if you immediately grasp the viewer’s attention, you will continue to watch the video.
Instagram also shows the creator the number of views received by the reel so far, and has added a “view accompanying time” metrics compared to the average view that is usually obtained in the same period. Creators can disassemble these views between followers and non -followers.
In addition, Instagram begins to provide more practical hints for the creator to understand whether the reel is better or worse than usual. The company believes that the creator can see which type of content can get the most view.
For example, Instagram may encourage a reel that is much more viewed than typical content. Such a notification is “This reel is doing great things! There are 20 % more views than the average of recent reels. I will create more such reels.”
In addition to bonuses, Instagram is trying to invite Tiktok creators into the platform, promising to support content trading and community growth. After 12 hours of darkness last week, Tiktok is online in the United States, but the video application network owned by the ordinance is still missing from the app store, and rivals like Instagram have the opportunity to benefit from that misery. I am giving it.
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