Vayu, an Israeli tech startup that reforms billing and revenue management for B2B tech companies, has secured $7 million in seed funding. Flint Capital and Garage are co-led with participation from Fresh.Fund, Secret Chord Ventures and Angel Investors, including former executives from Melio and Softbank. The new capital will help expand Vayu’s global reach and strengthen its platform.
Changing landscape of B2B pricing
As artificial intelligence and API-driven ecosystems rebuild the software industry, pricing complexity is a major obstacle for B2B companies. Traditional billing systems built for simple subscriptions struggle to keep up with hybrid pricing models that blend usage-based, tiered, and outcome-driven approaches.
According to Gartner, 75% of application providers will migrate to API-based pricing models by 2027, up from 25% today. Currently, 46% of SAAS companies already adopt a hybrid pricing structure, but many still face revenue management challenges that slow growth and add operational inefficiency.
Vayu’s platform addresses this gap, measuring proprietary data metering technology that handles tens of millions of events every day and converts raw data into real-time billing rules. Unlike strict usage-based pricing, Vayu allows businesses to adjust their prices in real time based on factors such as usage patterns, terms of use, terms of contracts, customer outcomes, and more.
A new approach to revenue management
Founded by Fintech and data experts Erez Agmon, Shenhav Avidar and Shai Gross. This brings experience from PayPal, Melio, and WSC Sports. Companies such as AU10TIX, MESH Payments and VI have already used Vayu to eliminate inefficiencies that slow growth.
“Pricing in today’s genai-led economy must go beyond consumption and stages to reflect relationships and outcomes,” said Erez Agmon, CEO and co-founder of Vayu. “In the reality that there are countless variations in the pricing model, and each contract has its own fingerprint, the finance team needs to have full control over the revenue process. Vayu can adopt a pricing model, launch new products, and seamlessly iterate pricing.”
Yoram Tietz, a former EY managing partner and now a member of Vayu’s board of directors, believes there is a growing demand for more adaptive billing solutions. “Vayu addresses this need with a new approach to pricing as an important part of billing and revenue management. Their solutions not only meet today’s challenges, but also set new standards for how businesses can move revenue forward.”
Flint Capital principal David Feldman reiterated the sentiment. “At Flint Capital, we are excited to support Vayu’s visionary team. This leveraged domain expertise to create a transformative platform that stands out in the billing and revenue management industry. By enabling businesses to seamlessly manage flexible contracts and automate the tedious billing process, Vayu will provide finance teams with the tools they need to scale efficiently without technical constraints.”
Vayu’s adaptability is important for businesses with complex, multi-tier pricing needs. “We’re looking forward to seeing you in the future,” said Erez Hershkowitz, CFO of AU10TIX. “We chose Vayu because it combines financial expertise and agility to quickly address certain challenges and its no-code automation eliminates the need to allocate engineering resources.”
By bridging finance, product and R&D teams, Vayu helps businesses stay ahead of market change. The funding round will allow the company to broaden its impact and bring modern revenue management to more companies around the world.
Source link
