Jessica Alba uses Aora México Inicia Primer for her ‘quick’ beauty routine

By Alejandra García • September 10, 2026

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Honestly, it’s a glow-up worth stealing.

Before getting lunch with a friend this week, Jessica Alba took to Instagram to share her “quick face” makeup look.

And while we immediately clocked her grey Guizio Pullover Hoodie, the “Fantastic Four” star also featured plenty of her beauty go-tos in the Reel — including Sweed’s Glass Skin Foundation and her Honest Beauty brand’s 2-in-1 Extreme Length Clean Mascara.

But first, the star and entrepreneur primed her skin with Aora México Inicia 12-Hour Illuminating Primer, giving her a beautiful, blurred base that made us instantly add it to our carts.

AORA México INICIA 12HR Illuminating Primer tube with a swatch of the product.
Aora México

The silicone-free formula hydrates and brightens skin, while protecting against pollution and keeping makeup put for at least 12 hours. Plus, it has a near-perfect rating with shoppers.

Made with squalene, shea extract, cactus flower extract and more botanicals, the super-charged, glitter-free illuminator can also be mixed with moisturizer for a quick glow-up, used as highlighter or even applied on the body.

Jessica Alba applying eyeliner with a pencil.

Jessica Alba gave a masterclass in effortless beauty in her GRWM Reel. jessicaalba/instagram

Co-founded by a former L’Oréal exec, the vegan, cruelty-free Mexican brand is poised to be the next big name in 100% plastic-free beauty. It’s also sold at Credo, the gold-standard clean beauty retailer.

“A product I’ve been waiting for,” begins one review. “This product is glowy and hydrating yet doesn’t pill or make my makeup slide.”

Another shopper says the gel-cream formula “gives a subtle glow without being sparkly.”

The line is inspired by Mexico City and invokes the vivid, blossoming colors of the Latin American locale — a clear break from the beige-y neutrals often featured in clean brands.

Scroll on to shop more of Alba’s go-tos and slip into autumn with a star-worthy beauty refresh.


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