Online real estate planning startup Trust & Will has set aside $25 million in Series C funding to enhance the use of artificial intelligence. The San Diego-based company currently raises a total of $75 million.
Moderne Ventures led the round and received additional support from Northwestern Mutual Future Ventures, UBS Next and Erie Insurance. Trust & Will’s last known rating was $169 million in June 2022, but the company has surged more than five times since Series B in 2020, and now it has reached “never millions,” but has refused to share certain numbers.
Founded in 2017 by Cody Barbo, Daniel Goldstein and Brian Lamb, Trust & Will set out to simplify their estate plans. the goal? It makes it more affordable and accessible for families. By combining technology with human surveillance, the platform helps users create legally valid estate planning documents that meet state requirements.
“AI will help families and advisors plan more clearly and confidently,” co-founder and CEO Cody Barbo told CNBC in a statement. “By combining technology with human compassion, we are changing the way people protect and maintain their heritage.”
Online Real Estate Planning by Trust and Will
The Trust & Will idea came into effect when its founders noticed a gap in the online real estate planning market. Most financial services traveled online from banking to insurance, but planning remained stagnant due to the expensive and complicated old-fashioned processes. Traditional options often required thousands of dollars and meetings with lawyers, but cheap online templates didn’t have customization.
Today, Trust & Will has served over a million customers. The annual report highlights a major issue. 83% of Americans consider real estate planning important, but only 31% have a will, and more than half have no plans. The company’s platform aims to change it by providing a simpler and more accessible solution.
Trust & Will will work directly with individuals and through partnerships with financial institutions such as Bank of America, USAA, and Navy Federal. To broaden its reach, the company recently launched its first celebrity support ad campaign featuring Super Bowl champion Matthew Stafford and his wife, podcaster Kelly Stafford. He has also become the official real estate planning partner for the Los Angeles Kings and San Diego Wave Pro sports teams.
“Every family deserves access to real estate planning, and every expert deserves a tool to simplify the process while providing exceptional outcomes,” Barbo said. “This Series C funding is more than a corporate milestone. This is a step towards planning standard services for all families.”
Trust & Will plans to continue to enhance AI capabilities with the latest funding, aiming to make real estate planning as simple and stress-free as possible.
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