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Home » Monzo’s pivot from cool to corporate: “Freshness is not a gimmick”
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Monzo’s pivot from cool to corporate: “Freshness is not a gimmick”

userBy userMay 20, 2025No Comments4 Mins Read
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Monzo, the UK’s largest digital bank, is synonymous with neon debit cards, extensive use of emojis, and free spending abroad. But it’s just not trying to be cool anymore. It is about to become a major financial institution.

That shift could be a turning point for the year, from emerging fintech, beloved by millennials, to mature, sustainable businesses. Last week in a sit-in with the editor, Monzo CEO TS Anil did not confirm that Monzo is listed this year, along with signs that Monzo is preparing to be released and new reports that something is in work. However, he suggested that profitability, product width, and the right amount of AI: building blocks are placed.

Numbers help you talk. Monzo recorded his first annual profit last year. The 2024 annual report claimed 9.3 million individual account holders and over 400,000 business customers. They also no longer rely on exchange fees or overdrafts. Loans, subscriptions and business banking are now meaningful revenue streams. This all comes after a period marked by regulatory scrutiny and leadership sales.

Under Anil, a bank veteran who joined Monzo in 2020 and soon took over as CEO of co-founder Tom Blomfield, Monzo is still flashy. These hot coral cards are a must for many young bank customers. There is also discipline in the growth of the product lineup. Monzo customers can now invest in mutual funds powered by BlackRock, for example, and track existing mortgages from other lenders in the Monzo app.

They can also use Monzo in the US, but most Americans haven’t heard of the brand yet. The question is whether that’s the question given that Monzo started attracting beta customers in the country six years ago. Certainly, it seemed fair to ask whether Monzo would need to penetrate the US market to become the global power that Anil imagines.

During the sit-in, Anil suggested that it was not the case. He said one in five adults in the UK is currently a bank in Monzo. In other words, there is the market share remaining for Monzo to acquire in his own backyard. (Anil says Monzo added 300,000 new users in April alone.)

When asked about the expansion and competitive situation in the US, Anil downplayed the challenge. “I think there are some universal truths that apply,” he said. “Most people feel anxious about their money, and anxiety doesn’t depend on abundance. …The second thing that applies is that incumbent industries leverage customer arbitration and leverage to leverage customer ignorance. These are insights that will help us create the best features that make sense to us.

During the lecture, we also discussed whether Monzo itself could be interpreted as a legacy player in a not too distant future. After all, the company is now 10 years old and AI is changing everything. We wanted to know if Monzo was worried about the rise of AI-Native banks.

“No, we’re not legacy players,” Anil said. “We continue to work at the edge of the bleeding of technology.” What he worries is, “If I see signs of self-satisfaction in terms of adopting new technology, or at least if I see curiosity about it. Those are like bright, flashing red warning signs to me, but that’s the opposite of our company.”

Regarding the IPO reportedly found in the work, Anil states: “Telling someone in the media, ‘Don’t believe everything you read in the media’ is like a dangerous move to make, but yeah, don’t believe everything you read in the media.

If you’d like to learn more about how Monzo keeps marketing fresh, how AI is used, how engineers handle the adoption of new technologies, and more, check out the full chat below.


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