Metric, a Norwegian startup specializing in AI-driven marketing solutions, has raised 8 million euros of Series A to expand its global reach and promote e-commerce advertising technology.
The round was led by Magnus Carlsen, the world’s top chess player. Johann Brando, founder of Norway’s Unicorn Cahut. And try out some of the leading creative and performance marketing agencies in Norway. The round also saw participation from MP Pensjon, a strategic Norwegian pension fund. Kvantia is a well-known Norwegian family office. Focused on highly capital, scaling technology companies. Marketing Group is a leader in real estate marketing automation.
Metric uses funds to improve AI for task automation, budget management and performance optimization. Additionally, some of the investments will better support the growing client base towards infrastructure upgrades. This investment will also help you upgrade your infrastructure to support a growing client base and provide smoother service.
In addition to fundraising news, Metric has announced the launch of a fully automated marketing platform for Shopify businesses, offering a one-click solution to enhance campaign performance.
Johan Brand commented: Metric has a keen vision for the future of AI-driven marketing and runs with speed and accuracy. The ability to transform complex data into real impact for ecommerce brands is exactly what the industry needs. I’m thrilled to take part in this journey and support them as they scale. ”
Marketer Group is also committed to an additional 3 million euros of technology and resources, contributing to the valuable marketing automation IP developed over several years.
Metric’s platform simplifies digital ads for Shopify merchants, automates campaign creation and optimization across Meta and Google. By leveraging machine learning, brands can help improve advertising spending (ROA) returns and increase them more effectively. Metric adds hundreds of new clients each month, increasing its presence in markets such as the US, Norway, the UK and Australia. More e-commerce brands are adopting AI tools to stay competitive. Demand is growing as e-commerce brands are looking for smarter, more AI-powered marketing tools.
“Metric AI provides measurable value and enables merchants to optimize marketing accurately and efficiently,” says Amir Folkestad Habhab, CEO of Metric. “The rapid adoption of our platform proves that e-commerce companies need smarter, automated marketing solutions to stay competitive. With this funding, we will continue to push the boundaries of AI-driven advertising, continue to establish more metrics as the go-to solution for brands looking to increase sales and grow their businesses.”
A spokesman for Altitude Capital said, “Metric’s extraordinary growth and proven technology base positions them as leaders in the AI marketing space. The ability to drive the excellent returns of online shops while simplifying complex advertising operations makes them an essential tool in modern e-commerce. We look forward to supporting their continued expansion and technological advancements.”
Supported by major investors, Metric plans to focus on improving its technology and expanding its services to meet the evolving needs of ecommerce brands around the world.
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