Nvidia reportedly acquired Gretel, a San Diego-based startup, and has developed a platform for generating synthetic AI training data. The terms of the acquisition are unknown. According to Wired, the price is said to be a nine-digit figure, exceeding Gretel’s recent $320 million valuation.
Gretel and a team of about 80 employees will be folded into Nvidia, and the technology will be deployed as part of the former generative AI service for developers, Wired reported.
Gretel was founded in 2019 by Alex Watson, Lazrobok, John Myers and Aligorchan. The startup’s fine tunes model adds its own technology on top and packages these models together for sale.
According to CrunchBase, Gretel has raised over $67 million in venture capital from investors including Anthos Capital, Greylock and Moonshots Capital.
The acquisition of Nvidia is strategic and timely. Tech giants like Microsoft, Meta, Openai and Anthropic are already using synthetic data to train flagship AI models as they run out of real sources of data.
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