Pinterest is experimenting with “automatic collage,” an AI feature that allows advertisers to quickly turn product catalogs into shopping collages, the company announced this week.
This new feature is designed to help advertisers reach their customers while saving time and creative resources, says Pinterest.
The company notes that collage is one of the most popular and engaging content types among Gen Z users, with more than tens of millions of collages being created on the platform. In early testing, Pinterest discovered that users saved auto collages at twice the rate of standard product pins.
Auto-Collages works by grouping product images into shopping visual content based on costume ideas, user engagement, similar products, user saves, and more. For example, this feature allows you to group clothes that make up stylish outfits based on existing looks. Alternatively, you might want to create a new collage similar to an existing collage that saw strong user engagement.
Additionally, this feature may select similar products and group them into collages. In another case, autocollage may generate a collage containing products similar to those that the user has saved on the board.
“Brief from the Pinterest Ads Labs program launched last year will innovate new generative AI products that will help brands stay ahead of the curve,” said Julie Towns, Vice President of Product Marketing and Operations. “The Auto-Collages tool is an exciting leap to leverage AI, instantly transforming how brands can transform their product catalogs into fresh creatives that resonate with Gen Z and beyond.”
Pinterest has announced that it will be updating its “trends” tool that will help advertisers better understand and predict what their users will make their next purchase. The updated tools leverage insights into what users store, curate and shop.
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