Cryptocurrency fixes real business problems and makes money by doing it. From travel websites that bring in $100 million a year to turning billions of dollars worth of material products into digital tokens, blockchain has done something incredibly useful, beyond the old days when we were eager to watch the trends in Bitcoin prices.
People already exceed $50 billion in digital tokens, with 28% of US adults owning several cryptocurrencies. This is almost twice as much as 2021. This indicates that ciphers have grown beyond all previous estimates.
Improve travel rewards
Take Travala, a website for booking trips. They built a $100 million business a year by placing cryptocurrency directly in their work. Instead of the regular points system that locks you in, Travala’s AVA Smart program will return 5-10% back to Bitcoin or AVA tokens when you book.
This is a great example of how Crypto is the backbone of how we provide rewards. The approach to this also works well. 67% of users can return (much better than the regular travel program) and book 2.2 million places to stay, 600 airlines, 400,000 things.
When Travala was a major investment, the value of Ava Token rose 240%. This shows that investors believe in cryptography that does not only speculation but also what is really useful. What sets Travala apart is how they transformed cryptocurrency from just an investment to something that would improve the business’s work. This is happening in other industries as well.
Convenient digital tokens
One of the biggest ways blockchains are used in the real world is to turn ownership of items into digital tokens. This makes it easier to buy, sell and trade things that were once difficult to split or move around.
There are also clear indications that large companies will jump in, and by the end of this year, $500 billion worth of material products will turn into tokens. A huge investment company, BlackRock is now turning Treasury assets into tokens. Citigroup is testing tokenized bank deposits that can be moved instantly. These are real financial products that deal with a lot of money.
This new way of doing things is actually much more efficient. For example, tokenizing real estate reduces the cost of transferring ownership by 80% compared to the old method. Private equity tokens can be traded at any time and can remove any late updates that were made every three months. What’s interesting is that these tokenized real-world assets will ultimately account for 10% of global GDP by 2030.
The rules are also catching up. In Europe, the DLT pilot structure provides licenses to companies such as 21x and Ursus-3 capital, making it okay for large institutions to be involved. Once the traditional financial world begins to use these blockchain systems, it is no surprise that everyday consumer businesses will continue.
65 million Americans keep their money in places where their mouths are
The way that ordinary people use cryptography opposes the idea that it is all price gambling. Of the 65 million Americans who own cryptography, 67% have multiple types. Usually it’s Bitcoin and the other types I chose to be useful as well as making money.
The way people use cryptography shows this focus in its usefulness. 43% of crypto users are more interested in being able to use it than how much value increases. This will create a partnership between the Crypto platform and the recurring payment network, with Visa and MasterCard offering more crypto cards and allowing payments in over 100 cryptocurrencies.
Oddly, Dogecoin is not as useful as Ethereum (used by businesses for contracts) or Solana (suitable for small and inexpensive transactions), but it is one of the top three owned cryptocurrencies.
This indicates that there is still a war between using cryptography for future benefits and using it for practical purposes.
Avoid the trap of speculation
Projects focusing on increasing prices could be left behind as the $3.3 trillion crypto market is more interested in utility than hype. Regulators around the world follow the rules and look closer at cryptography that does authentic, concrete things, with a keen eye on tokens only for speculation.
Looking beyond 2025, about 1% ($950 billion) of global GDP could be transformed into tokens as large institutions become more involved. Perhaps it will automatically handle reward programs, view AI-powered cryptographic tools that manage tokenized assets, and turn blockchain technology into a part of finance every day.
The most successful crypto projects are not necessarily traded in large exchanges. Instead, they will strengthen your vacation bookings, mortgage applications, investment portfolio, and create value by being truly useful.
For those starting businesses and investors, this change shows the path ahead. Now, rather than chasing the hottest things, we will focus on solving real economic problems. Projects that actually improve things – by reducing costs, making things more accessible, and making processes more clear, you get caught up in whatever the market does.
The embrace of cryptocurrency is to make our lives better. Smart companies are building a business that continues by discovering specific issues about how things work now and using blockchain to fix them.
The next big development in cryptocurrency is not from people who are about to get rich anytime soon, but from building something truly useful for everyday people.
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