Binging with Babish expands into meal kits and podcasting
Andrew Rea, the YouTube cooking creator known as Binging with Babish, is rolling out a series of new ventures that represent his most ambitious effort yet to expand his channel into a broader media and consumer business. On Wednesday, Rare announced a partnership with meal kit service CookUnity to sell a line of Babish-branded ready-to-cook […]
Wyclef Jean talks about being the future of the creator economy
On this episode of ADWEEK’s Adspeak, host Madeline Nelson sits down with Wyclef Jean and Jason Marr for a live conversation from Brandweek about the future of the creator economy. This discussion examines how OpenWav frees artists from streaming algorithms and traditional gatekeepers by enabling direct ownership of their fan relationships, data, and revenue. Wyclef […]
Transforming health brands for modern consumers
In this episode of ADWEEK’s Adspeak, Chief Brand and Community Officer Jenny Rooney speaks with Caldera Arts Director Jason White. Lina Polimeni, SVP and CMO of Eli Lilly and Company. Lifestyle content creator Nita Daniel talks about how health brands can gain trust in a skeptical, consumer-driven world. In this conversation, we explore why pharma […]
YouTube Wants to Be a Home, Not a Launchpad
This story was originally published in On Background with Mark Stenberg, a free, weekly newsletter that explores the key themes shaping the media industry. You can sign up for it here. Late last year, Netflix signed a deal to bring more than a dozen popular podcasts to its platform on one condition: They had to stop […]
Celebrities and creators who are leading culture in new directions
Atsuko Okatsukacomedian Drop It Like It’s Hot: What started as a quirky comedian trying to make his grandmother laugh turned into Atsuko Okatsuka’s viral drop challenge. When the beat drops on Beyoncé’s “Partition,” participants who are just going about their daily routines suddenly feel depressed. Shortly thereafter, HBO came calling to air a stand-up special […]
Genre-defining artists and makers
Anna Fleischlproduction designer Bring receipts: During Lily Allen’s “West End Girl” tour, production designer Fleischl had the singer wrap up sheets with printed receipts for items her ex-husband had allegedly gifted to other women. It was one of the concert’s many powerful moments, and its lauded visual and production values were shaped by Fleischl’s long […]
Media, TV and streaming innovators know how to win
Ali BrownPresident and Partner of Pretty BirdVentureland co-founder and president COMMERCIAL SUCCESS: From Super Bowl domination to Sundance buzz, production lead Ali Brown has racked up wins on every screen. In 2025 alone, her team created campaigns for Nike, Elf, Levi’s, Verizon, Netflix, and Mazda and earned four Super Bowl berths, three of which Brown […]
Social Natives With Bold Ideas
Charlotte Frank & Elizabeth SwartzACDs, nice&frank Welcome to New York: If you’ve been clocking the down home marketing around Nathan’s Famous, it’s the work of Charlotte Frank and Elizabeth Swartz. They penned the tagline “100% Beef. 100% New York,” and continue to make Nathan’s synonymous with the city. Most recently, they linked up with the […]
2026 Creative 100 games that will change culture
Now in its 12th year, ADWEEK’s Creative 100 recognizes the artists and agency talent whose original ideas, keen observations of the world, and hard work have created the most impactful work in advertising, marketing, entertainment, social media, filmmaking, and visual arts. Despite having more entertainment options than ever before, the 2026 winners made a breakthrough […]