Facebook and Google amass a surprising amount of information about us. But how do these companies track and use our data?
What Does Facebook (and Google) Know About You? More Than You Think!
The Cambridge Analytica scandal revealed how third-party apps accessed private data via Facebook Login. But the scope of surveillance goes much further. Facebook tracks our activity on websites with “Like” or “Share” buttons, recording our browsing history, even off the platform.
The Cambridge Analytica Scandal: How Digital Manipulation Influenced Elections
Cambridge Analytica, a seemingly legitimate firm, was embroiled in one of Facebook’s biggest scandals. They illegally accessed data from 50 million users for political microtargeting, influencing the US elections and others.
A former employee exposed the scheme, revealing how Cambridge Analytica used data to manipulate public opinion.
How Did Cambridge Analytica Work?
They presented themselves as a social media data analysis company capable of influencing human perspective through big data and machine learning. Funded by Steve Bannon, former editor of Breitbart News, they sought the “ultimate weapon of psychological manipulation.”
Was Facebook to Blame?
While Facebook provided the platform, Cambridge Analytica exploited a vulnerability through a personality app. Millions of users unknowingly shared their data and that of their friends. Unlike Barack Obama’s 2012 campaign, which used data transparently and ethically, Cambridge Analytica operated in secrecy, misrepresenting its access to information.
This scandal exposed the vulnerability of personal data in the digital age and how it can be manipulated for political purposes. Although Cambridge Analytica no longer exists, its legacy serves as a reminder of the importance of privacy and ethics in data use.
Facebook Analytics: Google’s Rival
Facebook Analytics competes directly with Google Analytics. It offers websites precise demographic information linked to Facebook profiles. This allows for highly targeted advertising based on our interests and online behaviors.
Personalized Advertising: Facebook’s Business
Facebook uses artificial intelligence algorithms to track our internet activity, even in comment systems on external blogs. When commenting on a blog with Facebook integration, our activity is reflected in our News Feed, generating more traffic for the site and more data for Facebook.
What Does Facebook Know About You?
Access your ad settings on Facebook (Settings > Ads > Your Information > More Categories > See More) to see the information Facebook has collected about you. Prepare to be surprised.
Protect Yourself from Online Tracking: Reclaim Your Privacy!
Do you find it exhausting when Facebook and other companies track your activities? Here are some strategies to protect your privacy in the digital age.
Control Facebook:
Firefox Facebook Container: This Firefox extension isolates your Facebook activity, limiting cross-site tracking. While not a foolproof solution, it’s a crucial first step.
Improve your computer security:
VPN: Use a VPN to encrypt your connection and hide your IP address.
Wi-Fi Security: Learn how to configure and protect your Wi-Fi networks.
Updates: Keep your operating systems and software up to date to protect yourself from vulnerabilities. Antivirus isn’t enough!
Diversify your tools: Explore alternatives to Meta platforms, such as Telegram instead of WhatsApp.
Uninstall the Facebook App:
Reduce your exposure to tracking by uninstalling the Facebook app from your mobile. You can access the platform through the web browser.
The Power of the GDPR
The European General Data Protection Regulation (GDPR) is changing the rules of the online privacy game. The GDPR requires companies to:
Eliminate forced opt-in: No more mandatory consent to access services.
Minimize data collection: Companies are permitted to collect only the data that is strictly necessary.
Transparency: Companies must clearly explain why they collect data.
Fines for non-compliance can reach 4% of a company’s annual revenue. The GDPR is inspiring similar legislation in other countries, making Europe a global benchmark in data protection.
TwinH: You Decide What Data You Share
In a digital world where privacy is paramount, TwinH by FySelf stands out for its commitment to data protection. Through personal PODs, users control what information they share and with whom, complying with strict EU regulations, including the GDPR.
Total Control in Your Hands
TwinH empowers users to manage access to their data. Evaluators disclose only the essential information to facilitate swift and secure decision-making processes.Forget privacy worries: you decide who sees what and for what purpose.
Global and Real-Time Availability
Access your data anytime, anywhere with an internet connection, and in your preferred language. TwinH offers the transparency and control you need to manage your digital identity.
