The company, which focuses on helping Fintech, banks and businesses take on small businesses more easily, raised $20 million in the seed funding round, Startup tells TechCrunch exclusively.
It’s a round seed, especially in these days when capital is difficult to get. However, the founder’s history may have something to do with that. Brothers Sal Rehmetullah and Suneera Madhani also founded another fintech company, Stax Payments. They left the startup after nearly a decade valued north of $1.1 billion, said Madani had increased its repeat revenue to over $140 million and grew its $245 million funding. (Stax still works, but the pair has not been part of the business for over two years.)
Now, they aim to adopt learning from that experience to grow the value based in Orlando, Florida. They say they offer “friction-free” onboarding and underwriting to SMBs applying for credit-based products, loans or financing.
“Today, as a consumer, you can apply for an Apple card on your mobile phone and use it in a coffee shop in a few minutes. It’s instantaneous and seamless. But if you’re a small business applying for the same credit card, fundraising, merchant services, or a new bank account? That’s a different story,” Madani said.
Also, when small businesses apply for fundraising, credit cards, loans, financial services, or onboarding a company, they often have to complete an cumbersome application process, upload some documents, and wait several days, or even weeks.
Worth says the technology is “fixing” these issues. In other words, SMBs are instead facing reduced paperwork, fewer application abandonment, fewer delays, fewer delays and faster approvals when applying for credit cards and loans. It claims that it helps entities “quickly and easily” to “mount” and undertake small businesses with three fields: prefill, onboarding, and their name, address and taxpayer.
This does this by pre-filling the application with the required data and automating all the checks required by financial institutions, says Rehmetullah. These checks include Business Your Business (KYB), Know Your Customer (KYC), ownership identification, fraud verification, bank account verification, and financial statement analysis in real time. And Worth says that they can perform these checks on SMBs and business owners around the world, not just the US.
Launching the product a year ago, Worth has built its own dataset on over 242 million global SMBs by analyzing a large amount of data from bank accounts, tax returns, Quickbooks, Stripe and other sources using its strategic relationship with artificial intelligence. Lead Investor Neil Kapur, a partner at TTV Capital, can update it continuously to provide real-time data to financial institutions, credit unions, payment processors and Fintechs.
“We have 360 financial data for small businesses, and this didn’t exist,” says Rehmetullah.
The founder has not disclosed tough revenue figures so far, but told TechCrunch that the startup’s ARR is in “seven numbers,” with its growth “over the triple digits,” including adding 12 customers in the fourth quarter of 2024 alone.
Worth currently has over 25 clients including Aurora payments, repayment holdings, FairWinds, PatientFi and more.
The company makes money by charging platform fees for access to pre-filling capabilities, instant verification services, case management databases, continuous predictive monitoring and AI-based capabilities. You will also be charged a per-entity verification fee.
Going forward, it is worth starting a “value score” or business credit score in early 2026, and we launched SMBS directly towards SMB to help you better understand your financial health.
Currently, Worth has over 50 full-time employees.
TTV Capital led the Equity Raids, including participation from Ingeborg, DeepWork Capital and Florida Opportunity Fund. Worth also secured $5 million in debt funding from Silicon Valley Bank.
It is worth expanding the organization, primarily using that new capital, especially across sales and marketing.
Kapur of TTV said, “We believe that value is improving operational efficiency for our customers in an automated way. His company also considers Worth’s founding team “to be uniquely qualified” to solve the challenges of onboarding and underwriting of financial institutions.
“TTV is investing in founders as much as the ideas themselves,” he told TechCrunch.
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