Creative Communications Group DRPG successfully concludes Innovation Week, hosted by a dedicated innovation entity, DRPG Labs. The event at DRPG’s Hartlebury Studio featured recent advances in technology and AI in the event and experience industry.
Everyday DRPG Labs Innovation Week featured interactive sessions where you can take part in sophisticated technical experiences within typical event setups around the studio. Upon arrival, guests were welcomed and led to the experience of the robot event guide, followed by a demonstration of Muxwave’s transparent LED walls that transform the visual presentation, and a transparent touchscreen solution that allows for the interaction of product showcases and augmented reality.
Participants engaged in guided presentations with face-to-face presenters and real-time multilingual avatars. The avatar provided detailed vehicle specifications and answered immediately any power of attorney questions. DRPG also used camera-based analysis with German-based partner “These Guys” to track viewer emotions in real time. Without prejudice, I was able to understand 37 emotions using AI and one camera.
Launched in 2024, DRPG Labs is based on previous engagement with Comms and event experts, including the DRPG Labs Live series, a tour activation that was announced last summer at client offices across the UK.
Starting April 15th, DRPG Labs will host monthly virtual innovation sessions led by innovation and creative teams, providing clients with the opportunity to explore and apply proven technology to real-world industry use cases.
Nick Fagan, DRPG’s Head of Innovation, commented:
CEO Dale Parmenter said: “This week we will strengthen the DRPG’s ongoing commitment and provide solutions that have measurable impact.
For more information about DRPG Labs, contact Nick and the team here.
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