For years, US-based tech companies have grown India’s vast and growing internet user base. Openai is no exception. However, AI Labs claim that India is one of the fastest growing ChatGpt markets, while third-party data suggests that Openai may be struggling to turn its momentum into revenue.
According to Analytics Firm Sensortower, Indian users have spent $8 million on ChatGPT subscriptions through in-app purchases since 2023. This does not include purchases via the ChatGpt web app. But in particular, it’s just a small portion of the $330 million Sensol Tower that we users spent on ChatGPT within the app.
One possible factor is the lack of local pricing in India. The cheapest ChatGPT plans in the country are considered to be costly for digital subscriptions in India.
When contacted, Openai did not share any specific details about its growth in India, but pointed out a recent post on X by COO Brad Lightcap.
India could still be Openai’s major growth driver, as revenue is unlikely to be at this point. The company’s CEO, Sam Altman, recently expressed his desire for Openai to become a multi-billion users platform. Tapping over 950 million internet users in India helps bootstrap their efforts.
Openai seems to think so. The company is reportedly getting ChatGpt in front of more users in search of an alliance with Reliance Jio, one of India’s largest mobile carriers.
In the meantime, ChatGpt continues to grow organically in India.
App Tracker App Figures shows that over 20% of ChatGPT Android app downloads this year have been in India so far. At least in part of that growth was driven by the recently released CHATGPT improved image generator.
For context, ChatGPT has over 500 million weekly users worldwide.
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