Netflix is building a new search experience aimed at improving the discovery experience, and plans to do so using AI, company CEO Greg Peters said in a first quarter results conference call.
Peters said Netflix is working on “interactive search based on generative technology” to help people find different titles.
Answering an analyst’s question, Peters said that the company’s most popular title, which dominates popular conversations, pulls out 1% of traffic, and because of this trend, it is important for the company to improve its discovery and recommendations.
“There’s room for improvement in our discovery and recommendation experience, and therefore we can find the biggest audience for the title because we provide more value to our members,” he said.
Earlier this month, Bloomberg reported that Netflix was testing OpenAI-powered searches with some customers in Australia and New Zealand.
The company will also begin testing new homepage designs on the TV app, bringing new ways to display show titles and descriptions, and will be rolled out widely later this year.
“this [Homepage redesign] It has not been made any major structural changes for over a decade. We believe this will greatly improve your Netflix discovery experience. We have hone and refined that experience based on input we got from the members who used it,” Peters noted.
The company said its first quarter revenues increased 12.5% from the previous year to $10.54 billion.
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