Amidst the slowdown in fintech funding that many startups have scrambled, Sweden’s embedded financial scale-up Froda is one of the few outstanding equity rounds in Europe this year.
Series B is led by Stockholm-based Incore Invest and receives ongoing support from existing Froda investors. The funding will help Froda grow its built-in financial partnerships, expanding across Europe, and making it easy for small and medium-sized businesses to access the funding they need.
Froda is more than just a fintech hoping for a better day. With a 30% year-on-year growth, new embedded partners are added each month, and clients are growing 12 times faster than average, making it one of Europe’s most viewed fintech scale-ups.
The company is in line with the powerful momentum contained in the FT1000. This shows that it has a recent partnership between Europe’s fastest growing company 2025 and the European Investment Fund (EIF), which does not slow down pan-European microfinance guarantees anytime soon.
Founded in 2015 by Olle Lundin, Froda’s original mission was easy. It makes business finance even more painful. Using Tech, I speeded up the loan process, which usually took months and cut it down to minutes. The clarity of its implementation helped it become one of Europe’s fastest growing fintech scale-ups.
Froda’s embedded model plugs directly into banks, neobanks and payment providers, allowing entrepreneurs to access fundraising where and when they need it. Partners such as Lunar (Nordics), Mimo (UK) and Kontist (Germany) reflect strong traction and increased demand, particularly as Europe tackles the 400 billion euro SME funding gap.
“We are in the midst of a pivotal stage of growth for Froda and we see strong demand from both new and existing partners across Europe,” said All Landin, co-founder and CEO of Froda. “With the support of Incore Invest, we can accelerate growth, expand our partnerships and continue to support small and medium-sized businesses with the funding they need. Our goal has always been to make funding easier, more equitable and more accessible.
For Incore Invest, Froda fits well with the paper. Founded in 2022 by Nikolai Chamizo, the company focuses on growing stages of internet and technology investments across Europe. Its second fund, Incore Invest II, aims to support high-performance fintech and embedded finance startups.
“At Incore Invest, we are looking for companies that are not only disrupting the market, but are fundamentally restructuring them,” Chamizo said. “Froda is a prime example of this. Its strong business strategy, impressive growth trajectory and industry-leading partnerships make an outstanding investment for us. We are proud to see Froda expand and continue to expand across Europe.”
From its Swedish roots to new partnerships between the UK, Ireland and Germany, Froda has grown into a key player in embedded finance. This model resonates with both investors and markets. And when most fintechs are in a hurry to raise them, it seems Froda is speeding up.
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