A gesture of Republican presidential candidate and former US President Donald Trump at the Bitcoin 2024 event held in Nashville, Tennessee, USA on July 27, 2024.
Kevin Worm | Reuters
LAS VEGAS – Trump Media announced $2.5 billion salary increases from institutional investors to one of the largest bankrolls on Tuesday Bitcoin Ministry of Finance allocation by public companies.
After the news, the company’s shares fell by about 10%.
It is the latest and most ambitious move in the evolution of the free-to-be social platforms to financial services players.
The agreement includes $1.5 billion in common stock and $1 billion in convertor bonds, with revenue allocated for Bitcoin purchases. The company said it has subscription agreements with around 50 institutional investors.
The company has also confirmed that Bitcoin will be held on Anchorage Digital and Crypto.com. This is the same platform that Trump Media recently signed a deal to help launch its first exchange sales fund.
The announcement is underway at Bitcoin 2025, the Las Vegas Strip, as Bitcoin approaches a record high, with the biggest gathering of digital asset enthusiasts. The conference helped solidify President Donald Trump’s image as the first “Crypto President.”
This year, the full court media from the Trump White House, with Vice President J.D. Vance, Don and Eric Trump, Emperor Crypto, David Sachs and other top officials all present.
Trump Media stocks remain unstable, with shares so far falling nearly 30%. The company has a market capitalization of around $5.3 billion despite reporting revenues of just $3.6 million and losses of $400 million in 2024.
Trump indirectly owns more than 114 million shares of Trump Media through revocable trust.

Devin Nunes, the company’s CEO and former California Rep., called Bitcoin “Financial Freedom’s Apex Instrument,” and described it as the first of many “Crown Jewel” acquisitions the company pursues.
He said the move would be framed as a defensive strategy and would help protect the company from what he described as ongoing “discrimination by financial institutions” against conservative companies.
The company has already brought a series of ETFs and digital asset products to market later this year, waiting for regulatory approval to close its partnership with crypto.com.
These funds include traditional securities including Bitcoin, Crypto.com native tokens, and Crypto baskets such as Cronos. They are branded under Trump Media and will be offered to global investors on the Crypto.com app, which has over 140 million users worldwide.
This move deepens the footsteps of Trump’s code. Another Trump attribute group, World Liberty Financial, has already accumulated important crypto stockpiles, and the president signed an executive order earlier this year designed to establish another crypto stockpile for the Bitcoin Reserve and the federal government.

The expansion into financial services is based on the growing rage of Republicans over banks’ perception of discrimination against conservatives.
The crypto industry leader has also testified in Capitol Hill about the industry’s struggle against desertion during President Joe Biden’s administration.
Trump himself expressed his frustration Bank of America and jpmorgan Executives have recently appeared at Davos’ World Economic Forum, accusing them of “locking out” their conservative clients.
The launch of Truth.fi appears to be a private sector response, along with the growing popularity of Trump-related cryptocurrencies.
The $2.5 billion Bitcoin Treasury move also follows the growth trends of politically arranged companies that are converting the company’s Treasury into Bitcoin-rich vehicles. This is a strategy that has been popularized in 2020 by Michael Saylor’s micro-tactics, but is now turbocharged by Trump’s political movement and crypto allies.
Jack Mullers is looking for a conflict strategy with Tether and a new Bitcoin company backed by SoftBank. David Bailey, the architect behind Nakamoto Holdings, another Trump-linked Bitcoin play, recently led a $710 million merger with KindlyMD, a healthcare company that pivots from a holistic opioid recovery to a cryptofust strategy.
Bailey, the trusted cryptography adviser to the Trump administration, described the play as “strategy, squared.”
“Our totals focus on increasing Bitcoin per share,” Bailey previously told CNBC, outlining plans to acquire Bitcoin native companies in all major capital markets.
Watch: Jack Mullers looks to rivalry strategy with the new Bitcoin company, backed by Tether and Softbank

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