It’s not surprising that many big, left-leaning social media accounts have recently joined Bluesky, but a new analysis from the Pew Research Center is trying to quantify that shift.
This comes as an update to the Pew’s News Influencer Report, which was released in November 2024, but Bluesky is not included in that number. The report focuses on a relatively small group of 500 influencers, all with over 100,000 followers on at least one major platform, and regularly posts about current events.
In this Bluesky-centric update, Pew saw the same influencer (as opposed to accounts that might have found a large audience on Bluesky alone), and saw that 43% had an account on Bluesky in February/March. After the 2024 presidential election, more than half (51%) of these accounts were created.
There was a huge gap between the right and left influencers, with 69% of left-leaning accounts (explicitly identified as liberals or Democrats and expressing support for Kamala Harris or Joe Biden before the presidential election) jumping to Blueski, but only 15% of conservatives did the same.
This move didn’t necessarily cost X (formerly Twitter). X owner Elon Musk’s alliance with current President Donald Trump appeared to drive new users to Bluesky, but 82% of influencers Pew tracked still had X’s accounts, down slightly from 85% in the summer of 2025.
In other words, most people (87%) have not abandoned X, even if left-leaning influencers have their toes dipped in the bluekey. Pew says that most influencers continue to post more regularly to X than to BlueSky.
However, the Bluesky activity appears to be picking up. The number of Bluesky influencers actually posting has increased from 54% in the first week of January to 66% in the last week of March.
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