Women make up about 70% of the global event workforce, but their stories, leadership and influence are often underestimated.
70% is a weekly series celebrating women who shape the event industry. From rising stars to veteran leaders, each profile sheds light on the career journeys, challenges and perspectives of women working in every corner of the sector.
In the 10th edition, we will talk to Laura Rosinska, founder and CEO of Event Executive.
Have you been in the events industry for years?
I have been in the events industry for 25 years. My journey began at the ground level. I first worked at Event Hospitality at Goodwood in 2005. So I discovered that my undiagnosed ADHD, which I once saw as a challenge, could actually become a superpower. I quickly got up and eventually headed towards the department while I was in office, doubling my profits. Ten years ago, I won Leap with a £50 loan from my dad and launched an event executive. From a single woman’s business to a £2.5 million business, everything is driven by passion, purpose and perseverance.
How do you balance the growth of professionals with personal commitment? Also, do you think the industry is evolving in terms of work-life balance?
For me, professional and personal growth is no longer separated. They are fully integrated. I really love what I do, but to work at the level I do and exist as a mother and human, I prioritize daily practices that regulate my nervous system. This includes journaling, breathing, and choosing an environment that nourishes rather than deplete. These tools have changed how I led, how I am a parent, and how I connected with others. There are shifts in terms of the industry. Many of us question the “always on” stolen, seeking depth, balance and credibility. I think the more you lead from regulated, grounded locations, the more sustainable and healthy the world of events will become.
How do you think the events industry is evolving in terms of diversity, equity and inclusion?
We see positive momentum, especially among women who support women. Organizations like Nowie (Network of Women at Events) are proud to be involved and do an incredible job of building communities and enhancing the voice of women. As one of the few female founders leading tickets and hospitality for gorgeous events, I know how important expression is.
What advice would you give to young women looking to join the event industry and succeed?
Enjoy the process! Don’t get caught up in unnecessary dramas and comparisons. Be kind to others and definitively kind to yourself. Practice self-awareness mercilessly. This industry tests you emotionally, physically, and even mentally. But if you can continue to exist and learn from all interactions, you will grow faster than you think. Maintain connections and build relationships with your reasons – the most important thing is your relationship with yourself based on integrity. That’s what’s supporting you in the long run.
How do you handle set errors and failures?
I no longer consider them as failures, they are gifts. All set-offs taught me something I needed to know, pushed me forward as I evolved, paving new paths that I would not have explored otherwise. When the pandemic hits and events closed, I didn’t collapse. I pivoted, retrained as a Covid nurse and tested pitchside soccer players. I brought others into the industry with me so they could make money too. Resilience is not just about bounce, it is about turning adversity into opportunities.
What changes do you think are still needed to create more opportunities for leadership women?
The change will begin. You must be brave enough to challenge both social and internal stories about what is possible for you. Often, they wait for permission or verification. If the door is not open, make your own and invite the right people. Leadership is not about the title or seating of others’ tables. It’s about vision, integrity, and the courage to lead in different ways. We need more women to redefine what power and leadership look like on their terms, and through my role within event executives, I promise to be part of the evolution of the industry and to be part of the evolution of our industry for everyone who works with and is involved in it.
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