Amplify, a global creative agency specializing in experience and culture, partners with Yahoo to offer Motel Yahoo at Cannes Lions 2025.
Taking over to “return to the map,” Amplify developed the complete creative concept and visual identity of Motel Yahoo, providing everything from environmental design to programming.
Motel Yahoo embodies the brand’s ambitions to reconnect with marketers and consumers. It embodies “check-in, log-on” and Yahoo’s suite of marketing services services to boost audience engagement in one place.
Motel Yahoo will serve as a vibrant, all-day destination for participants, realizing Yahoo’s wealth through an engaging, custom-made experience.
Yahoo Sports will offer paddleboard wellness sessions in the mornings and happy hours, allowing festival attendees to pick up the club, and Yahoo Finance will distribute bespoke tokens for ice cream carts and beachside drinks.
The Yahoo News Stand provides a guide to the Cannes on Yahoo. Yahoo Mail sends brand postcards back to friends and family. Yahoo Search-inspired bar offers search results style menus.
Additionally, a series of engaging content sessions are designed to immerse participants in Yahoo’s refresh brand experience in the pier meeting room, subtly designed to celebrate the brand’s capabilities.
“We’re excited to announce that we’re a great place to go,” said Shannon Shae Montoya, vice president of global B2B marketing, sponsorship and events at Yahoo.
“Their brand gave us the opportunity to present their Cannes heritage through a fresh lens. Our goal was to create a space where modern, vintage internet culture collided,” said Michi Ohira, senior creative director of Amplify.
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