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Home » Spotify launches messaging features with bids to become more social
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Spotify launches messaging features with bids to become more social

userBy userAugust 26, 2025No Comments3 Mins Read
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Spotify on Tuesday showed you how to chat with friends to become a more social app.

Users have been sharing Spotify links for music and podcasts with others for years. With the new feature, Spotify encourages users to do more within the app and keeps a history of shared content, so users don’t need to search for songs.

At launch, the messages are one-to-one and only allow you to start chatting with people who previously shared content. This means that if you have a collaborative playlist with someone, or if you join a jam or blend, you can start a conversation.

This applies to families and people in duoplans. Once you submit a request, you will need to approve the request to start the conversation.

A series of screenshots showing the step-by-step process of viewing a new message and sending a message on Spotify
Image credit: Spotify

Outside of Spotify, if someone sends a Spotify link on a platform like Instagram, Facebook, WhatsApp, Snapchat, Tiktok, or other, you can tap it to approve a chat request. Alternatively, you can send an invitation link to someone you are in contact with.

The company said users should continue to share content outside of Spotify, and the new messaging feature “completes” it.

A series of screenshots showing the process of using emojis to respond to Spotify messages
Image credit: Spotify

Users can access messages by tapping their profile photo. Conversations can be viewed in the Hoverber Message section on the left. Users can also use emojis to respond to specific messages.

The company noted that messages are encrypted at rest and during transit. However, messages are not protected by end-to-end encryption. We will actively check our messages to see if we are breaking the rules. Additionally, Spotify says that users can report messages, and the company will investigate those messages against terms of service and platform rules.

A series of screenshots showing how users report messages they receive on Spotify
Image credit: Spotify

Last month, Gustav Söderström, chief product and technology officer at Spotify, suggested during the company’s quarterly call that the consumer mobile experience will be much more interactive. The new messaging feature appears to be moving in that direction.

Spotify deploys messaging features for both premium and free users age 16 and over in select Latin and South American markets only on the mobile version. The company said the feature will expand to the US, Canada, Brazil, the EU, the UK, Australia and New Zealand in the coming weeks.

Over the years, Spotify has only provided some social elements so that you can follow someone and see what they’re listening to. This has changed with the introduction of features such as comments from last year’s podcasts and redesigned video-centric feeds.

In an interview with TechCrunch last year, podcast product Spotify VP didn’t deny the idea that one day they could add comments to music tracks.

Over the past few months, social media users have complained about the Spotify interface being too cluttered with functionality. Amanda Silberling, a colleague who left Spotify for Apple Music, had similar issues.

“There’s an overwhelming display of visual confusion from the time it takes to navigate from the Spotify homepage to the music you’re looking for,” she wrote earlier this month.

Messages may tweak some to share more content with friends, but they can also plague those who feel the app is becoming overwhelming. Thankfully,[設定]>[プライバシーとソーシャル]and you can disable messages.


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