As friendship apps continue to gain popularity, Bumble announced the renewal of their BFF app on Wednesday.
As younger generations look to expand their social circles, Revamped App aims to help users connect with new friends beyond the traditional one-to-one matching where BFF is known.
The app is built in Geneva, a community-focused social platform Bumble that was acquired last year. This also means that the Geneva app will be shut down. This movement is no surprise. In the second quarter of 2025, Bumble told investors that Geneva had not made any profits as of June 30th.
The company says existing Geneva members will be automatically upgraded to BFF without losing their groups or messages.
Bumble BFF continues to offer one-on-one matching and private direct messaging, allowing users to swipe through profiles to chat individually in matches. However, the new focus is in the New Groups tab.
Once added to the app, users can join chat rooms, plan hangouts with new friends, and use the in-app calendar to create and track upcoming events. A company spokesperson told TechCrunch that it is designed for communities of all sizes, ranging from small groups to thousands of members.
The Groups tab is now live and users can create or join groups, but the discovery feature will not be available until February 2026.
TechCrunch Events
San Francisco
|
October 27th-29th, 2025
The arrival of updates occurs when apps designed to find authentic friendships like Clockout, Cryke, Rayames, Time Left, 222 and more spike in. BFF has been in the market for longer than many of these emerging apps, but this reboot focuses on staying competitive with its rivals.
It also reflects changes in user behavior. The company reports that young adults are actively seeking to expand their social networks. In fact, 47% have expressed their desire to have more friends engaged in the activity, but a similar proportion is keen on online platforms that can build communities within their local community.
As mentioned in the fourth quarter revenue call of 2023, it was part of Bumble’s plan for a while, focusing on the social aspects of its business.
Former CEO Lidiane Jones said at the time, “We will focus on reinvestment and accelerate our bolder strategies for Bumble for friends.
Furthermore, as Bumble faces financial difficulties, an improved app will launch. In the second quarter, the company saw revenue decline of 7.6%, down to $268.6 million from the previous year to $248.2 million.
Source link
