After helping several companies document how work actually gets done, Scribe raised $75 million at a $1.3 billion post-money valuation to deploy Scribe Optimize. Scribe Optimize is a platform that maps workflows across your enterprise to reveal where automation and AI actually generate benefits, rather than becoming new sunk costs.
The all-stock Series C round was led by StepStone, with participation from existing investors Amplify Partners, Redpoint Ventures, Tiger Global, Morado Ventures, and New York Life Ventures. Co-founder and CEO Jennifer Smith (pictured above, left) said in an exclusive interview that the new funding comes more than a year after Scribe raised $25 million in Series B funding. A five-year-old startup had almost no need to withdraw capital. With this round, Scribe plans to accelerate the rollout of Scribe Optimize and related products as companies struggle to determine where AI and automation will have the greatest impact.
While many companies are rushing to adopt AI, Smith told TechCrunch that most still haven’t been able to answer the basic question: “What should I automate first?” Companies often try to find answers through interviews, workshops or bringing in consultants, but that approach takes months and still misses much of what people actually do on a daily basis, she said.
“If you don’t really know how work is done, it’s very difficult to know where to improve, where to automate, where agents can help,” she said. “Scribe Optimize aims to answer that question. Quite simply, we mine what people are doing while they work across their workflows and abstract them so we can see them on one screen. Here’s what the workflow is actually doing: How often, how long, etc.”
Founded in 2019 by Smith and Aaron Podolny (CTO) (pictured above, right), Scribe started before the GenAI boom, and its current flagship product, Scribe Capture, helps you automatically document how you work. When a user completes a process or workflow, Capture uses a browser extension and desktop app to generate a step-by-step guide with text and screenshots. These guides can be shared with colleagues or embedded into internal tools to reduce repetitive questions, minimize errors, and accelerate onboarding.
Customers using Scribe Capture report saving 35-42 hours per person per month and 40% faster new hires.
The process documentation market includes players such as Tango, Iorad, UserGuiding, and Spekit. Nevertheless, Smith told TechCrunch that Scribe is an antidote to the status quo of people manually recording their workflows.
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“People still sit behind someone and use a stopwatch to understand what this process is,” she said. “Even today, ironically, when it comes to deploying AI agents, the agent deployment process remains incredibly manual.”
To date, Scribe has documented over 10 million workflows across 40,000 software applications. The startup said it has more than 5 million users and is used by 94% of teams at Fortune 500 companies. Additionally, 78,000 organizations are paying customers. Users include teams from New York Life, T-Mobile, LinkedIn, Hubspot, and Northern Trust.
“Users come to Scribe because they want to, not because their boss tells them to,” Smith told TechCrunch. “It starts with the end user, and extends to team leaders, department leaders, and some kind of central function. They’re all concerned with how we scale, what we know, what we can do, and how we can improve.”
The San Francisco-based startup counts the UK, Canada, Australia and Europe as its biggest markets after the US
Scribe said that revenue has more than doubled in the past year, although he did not provide numbers, and that the valuation has increased five times since the last round. Smith said the startup currently has 120 employees and plans to double that number over the next 12 months.
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