Grubhub’s parent company acquires restaurant rewards startup Claim

Grubhub’s parent company Wonder has announced that it has acquired restaurant rewards app Claims.

Founded in 2021, Claim offers cashback rewards to local restaurants that users can redeem against dine-in or pick-up orders. Restaurants partner with Claim to create promotions, increase foot traffic, and track performance insights through the Claim dashboard.

Financial terms of the deal were not disclosed. However, Claim raised a total of $20 million when it raised $12 million in Series A in October 2024, the company said. Pitchbook values ​​the company at $62 million.

Grubhub said the acquisition will give restaurants on its platform access to Claim’s customer acquisition and retention tools, allowing Grubhub customers to receive additional savings and rewards on dining out.

“By combining fun rewards experiences with powerful machine learning models, we match restaurants with their next patrons. Claim is transformational for these businesses, and joining Grubhub is an exciting new chapter as we scale to reach millions more diners and thousands of restaurants,” Sam Obletz, CEO and co-founder of Claim, said in a statement.

Grubhub told TechCrunch that all members of the Claim team have been extended offers to join Grubhub.

Under Grubhub, Claim will enable more restaurants to connect with consumers through personalized rewards. Grubhub says this reduces customer acquisition costs and encourages repeat visits without adding operational complexity.

“Claim’s innovative rewards technology introduces a powerful new way for our restaurant partners to engage in in-person dining and builds on Grubhub’s powerful existing suite of marketing tools,” Grubhub CEO Howard Migdal said in a statement. “By bringing Grubhub and Claim together under one roof, we can extend Claim’s data-driven tools to more than 415,000 merchants and help our nearly 20 million customers save more money at their favorite restaurants.”

The charge is now available to Grubhub merchants and diners in New York City, with national rollout planned for later this year.

Grubhub told TechCrunch that current merchants and consumers will continue to be able to use Claim through the Claim app and website “for the foreseeable future.” The company plans to create a “streamlined experience” across the Grubhub and Claim apps for both restaurant partners and diners in the coming months, but did not provide details on what this would look like.

For current Claim users, Grubhub says there may be changes to how they pay for products and rewards, but users can still expect personalized promotions and rewards for going to local restaurants.

Claim investors include VMG Technology, Sequoia Capital, Susa Ventures, Lightbank, and Metalab Ventures.