Indian vibecoding platform Emergent, founded just eight months ago, says it now generates run-rate revenue of more than $100 million annually due to surging demand from small businesses and non-technical users.
The company announced Tuesday that its annual run-rate revenue has doubled to $100 million in the last month. It currently has more than 6 million users in 190 countries around the world, of which approximately 150,000 are paying customers. Emergent claims that users have created over 7 million applications on its platform.
Nearly 40% of Emergent’s users are small businesses, and about 70% have no coding experience. Co-founder and CEO Mukund Jha told TechCrunch that people primarily use the platform to digitize operations that were traditionally done in spreadsheets, email, and messaging apps, and to build custom software.
Emergent’s rapid growth comes as interest in “vibecoding”, or the use of AI to code software, is surging around the world. While many developers are turning to the use of such platforms to reduce their workloads, demand appears to be primarily driven by non-technical users who want to build production-ready applications using natural language and AI agents.
The startup competes with Replit, Lovable, Rocket.new, Wabi, Anything, and more.
Jha said most of Emergent’s users are building business apps such as custom CRM, ERP, inventory management and logistics tools. Approximately 80% to 90% of new projects are focused on mobile apps, reflecting the demand for software that can be deployed quickly and used on the go.
Jha said Emergent generates revenue through a combination of subscriptions, usage-based pricing, and deployment and hosting fees, adding that all three segments are growing rapidly and the company’s gross margin is improving every month.
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“Growth is accelerating,” Jha told TechCrunch. “As the model and platform improves, we see more users finding success.”
While current usage is dominated by consumers and small businesses, the company has begun testing its enterprise product, piloting it with a “small number of customers” to better understand their security, compliance and governance requirements, Jha said.
While the US and Europe account for approximately 70% of Emergent’s overall revenue, India is the company’s next largest and fastest-growing market, supported by local pricing that encourages adoption among small and medium-sized businesses.
Emergent on Tuesday also released mobile apps for iOS and Android that allow users to create and publish apps directly to Apple’s App Store and Google’s Play Store. The app is currently in testing, but users have already built more than 10,000 applications, the startup said.
The app allows users to build apps, websites, and platforms by typing text prompts and using voice to converse with AI. The startup also noted that users can switch between the mobile app and desktop version without losing context or progress.
Jha said the mobile launch reflects the platform’s asynchronous, agent-based workflow, where users delegate tasks to AI and come back later to check on progress. With a growing percentage of users already accessing the platform through mobile browsers and the majority of apps being built for mobile, extending these workflows to native apps is a natural next step, he said.
Headquartered in San Francisco with an office in Bengaluru, the startup made headlines by raising $70 million in January, less than four months after completing a $23 million Series A in a funding round co-led by SoftBank Vision Fund 2 and Khosla Ventures. The funding triples Emergent’s valuation to $300 million.
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