Is Meta preparing to release a Prada version of its Meta AI glasses? Speculation arose after Mark Zuckerberg and his wife Priscilla were spotted sitting in the front row of Prada’s Fall/Winter 2026 Fashion Week show in Milan on Thursday. The social media director was also seen chatting with fellow attendee Lorenzo Bertelli, Prada’s chief merchandising officer and head designer Miuccia Prada’s son.
Mr. Zuckerberg has been trying to polish his image in recent years, including by upgrading his threads, but he probably didn’t come to Prada for the fashion, but for the upcoming collaboration with the brand.
Last summer, CNBC reported that Prada’s AI glasses were in development. However, Meta has not yet publicly announced any such deal. (The company has not yet responded to a request for comment about Zuckerberg’s stay in Milan.)
French-Italian eyewear brand and Ray-Ban manufacturer EssilorLuxottica has been collaborating with Meta on the development of these high-tech devices since they originally debuted under the Ray-Ban Stories brand. The company announced this month that it will sell more than 7 million AI glasses in 2025, up from 2 million a year ago. These sales include both Ray-Ban Meta and Oakley Meta glasses, the latter designed for more athletic types.
Given that Prada and Essilor Luxottica have already renewed their licensing agreement for Prada and Miu Miu branded eyewear for the next 10 years, it looks like Prada’s AI glasses could be next. (The existing agreement, which expired on December 31, 2025, was subsequently extended to December 31, 2030, with renewal provisions through December 31, 2035.)
Prada’s AI glasses could give Meta a foothold in the high fashion market, a niche that Oakley and Ray-Ban have yet to fill. Establishing glasses as a symbol of luxury could also benefit Meta’s brand as a whole.
But there are also concerns that AI glasses may not be suitable for a world where consumer backlash against surveillance devices is growing and people are ripping off Ring doorbells and destroying Flock cameras these days. As The New York Times recently reported, this change could cause Meta to reconsider whether to add facial recognition to its glasses. The news sparked criticism of the less-than-successful tech product, prompting one developer to create an app that alerts users if someone is wearing AI glasses nearby.
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