With the 2026 FIFA World Cup in full swing and fans from around the world traveling across America to cheer on the home team, Sesame Street’s favorite character Elmo made his way to the X wearing a Team USA jersey to declare his support for Team USA.
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The apparent partisanship is no coincidence, it’s an inside joke. Earlier this month, as the NBA’s San Antonio Spurs and New York Knicks battled for the championship, Elmo said he hoped both teams had fun.
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The world of social media didn’t have that. Knicks fans, already excited by the intensity of the series, were not satisfied.
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Other brands also got in on the joke. The uproar continued after the Knicks won, with at least one fan wearing an Elmo suit and holding an apology sign at New York’s victory parade.
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Cookie Monster also doesn’t hold back and offers to teach Elmo how to pick a team.
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As a public figure with a global audience, Elmo is definitely in a tough spot, but wearing his country’s soccer uniform and declaring he loves everyone is probably the best way to minimize the fallout.
Topics
Sesame Street FIFA World Cup
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