Erling Haaland is one of the best strikers in the world, but this FIFA World Cup he not only made headlines for his goals, he also made headlines on Snapchat.
The Norwegian star has 2.5 million followers on the app, where he posts things like fan accounts, travelers, meme pages and bored friends answering questions on the couch.
This content is even more interesting coming from Haaland, who spends most of his time on the pitch and makes life miserable for defenders.
On the field, Haaland has already become one of the players dominating the tournament. He has scored four goals in his first two games for Norway, moving him closer to the top of the Golden Boot lace alongside Lionel Messi and Kylian Mbappe. Norway’s two goals against Senegal gave them a 3-2 victory and earned them a place in the final round of the World Cup for the first time since 1998.
Of course, he posted about the win on Snapchat.
Credit: Erling Haaland/Snapchat
He also photographed himself walking around New York City wearing a cap and sunglasses and joked that no one seemed to notice him.
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After Lionel Messi scored a hat-trick on the same day that Haaland himself scored two goals, Haaland did not react to his own performance, but instead to the Argentina game.
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This is not the only post. Every day is something new.
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From taking selfies with Shrek to fiddling with face filters, looking at Haraand’s Snapchat feels like joining a group chat that was accidentally made public.
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Social media loves it.
The best part? He looks exactly the same in person. After Norway defeated Senegal to secure their place in the next round, Haaland was asked about playing against France in the final group game. This match will determine the top spot in Group I and will determine whether both teams will advance to the final round.
“To be honest, I don’t really care,” he said in a post-match interview after Norway’s win over Senegal. “We made it, we managed to get through. It’s unbelievable. So I couldn’t worry too much about that game right now.”
He added: “They’ll probably beat us. They’ll probably win the whole tournament.”
Between Norway’s viral “Viking Row” celebration and Haaland’s behind-the-scenes Snapchat posts, the country is winning games and winning on the internet.
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