The generated AI model is that by combining a robust knowledge base and an appropriate model, it is possible to provide user services that depend on costly experts such as therapists and executive assistants. Demonstrated to the app developer. Fitness Company Whoop’s original product, Rami Alhamad, has a similar view on his new app ALMA.
The iOS app that starts for North America users today is an appropriate app with a calorie tracker and a nutrition guide with an AI layer on it.
![](https://techcrunch.com/wp-content/uploads/2025/02/Features-Profile.jpeg?w=680)
Alhamad believes that fitness apps like MyFitnessPal are boring nutritional tracking, and users need to manually search for dishes and enter various kinds of meals. Instead, he thinks that you only talk (or input) with Alma’s AI Assistant about what you eat. The app knows the part and calorie intake through estimates. After the app shows the calorie count, you can adjust these measurements.
Or you can take a picture of a meal. AI algorithm identifies the dishes for you. Such functions are already available in apps such as Kholsa-Backed Healthify and YC backed Snapcalorie. However, ALMA deposits banks about design, various input methods, and ease of use as a major driver of growth.
![](https://techcrunch.com/wp-content/uploads/2025/02/Features-FFL-Input-Types.jpeg?w=680)
In addition to calorie tracking, you can ask AI assistants to propose meals to achieve your goals for eating and protein intake. In addition, you can upload images in the menu and ask the AI Assistant to recommend appropriate items according to your goals.
This app also provides a score. This is based on what you ate on a specific day from the viewpoint of calories and macros. The app uses the score to provide tips on improving your diet.
![](https://techcrunch.com/wp-content/uploads/2025/02/Features-Alma-Score.jpeg?w=680)
Furthermore, if you chat with the AI Assistant of the app, you will learn the taste and provide proposals accordingly. You can also display these insights in your profile and edit them.
The company hopes to make money through a 19 -month monthly subscription or an annual subscription of $ 199.
The story behind Alma and the future plan
Alhamad, who built a startup of sports technology called a push, and finally sold it to WHOOP, said that after leaving WHOOP in 2022, he was thinking about doing something new in the health and nutritional field. Ta. There is no practical solution to track sleep and nutrition.
“I have always gained weight for the past decade of my life. I’ve spent a long time on apps like MyFitnesspal. When Chatgpt came, I, like many others, I started using it for the kitchen and the kitchen support, but I started thinking about this problem last year. I said.
![](https://techcrunch.com/wp-content/uploads/2025/02/Rami-Headshot.jpeg?w=680)
Alhamad, who became an entrepreneur of Menro venture to build Alma, believes that consumer space has a specialized company that focuses on one topic using AI. This startup has been raised $ 2.9 million from Menlo Ventures and humanity.
Technically, the company uses a model combination to get results. Alma pointed out that he had obtained an answer using the knowledge of Harvard University’s nutrition. The company said that some staff members focused on nutritional knowledge to expand the dataset. Alhamad said that startups want to see beyond the United States to bring health knowledge from around the world.
The ALMA team wants to build an app based on food discovery. Currently, you can get an answer from the AI Assistant to request a recipe, but you cannot save them for future reference. This app wants to automatically enter food proposals based on goals and tastes. In addition, there is a way to easily cook food from what is in the pantry.
Chatbots like Chatgpt and Claude can already do a lot of things, but the user’s friction means that each time the context must be promoted correctly. ALMA -like apps are trying to take a headache to write long prompts through the app function. Last year, Samsung’s food app gained some features, such as tracking panties and proposals for recipes based on items at home.
Shawn Carolan, a partner of Menlo VC, said that ALMA would be an attractive solution that food intake would be easier.
“If you eat 20 things in a day, it is difficult to record each one by trying to find them on the list. If you use ALMA, talk to it and register all of them quickly. Caloran says that if something takes 30 seconds, it will be an important driver. “
He added that many people have not consulted with a nutritionist now, and Alma added that they can easily access that kind of information.
“People spend thousands of dollars a month to get injections and lose weight. The problem is if you have this perfect dietitian in your pocket that can help your goal. You may be able to take a drug -free approach to achieve your health goals, “Kaloran said.
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