We officially experienced the AI Super Bowl, People.
As everyone has adjusted to watch the annual championship game, the biggest talk isn’t the Eagles’ blowout victory and Kendrick Lamar, who played the Grammy-winning Diss track at the Halftime Show It was. It also meant that AI is a consistent theme in some of the multi-million dollar ad spots.
From Openai’s Super Bowl debut to sharing cheese facts from Google’s Gemini chatbot, here are some of the key highlights of this year’s Super Bowl ads.
Openai
Openai debuted its first Super Bowl ads with the aim of bringing ChatGpt to the masses. The commercial marks the first foray into the well-known marketing of AI startups and features a Point Rhythm animation style. This highlights that black and white dots represent important historical milestones, including the invention of the bulb, the lunar landing and the first email, highlighting their emergence in the end . Generate AI.
In company commercials, the message is clear. Surprising achievements often start with a single step. However, the response to the ad was mixed, and many viewers claimed that the ad was a disappointment, while others praised it. It’s not surprising to see different opinions as Openai is already dividing people.
The game day spot is right after the company’s recent rebranding. This reveals new logos and typefaces, and is attempting to redefine the company’s identity in a competitive technology environment. In a new video to announce the brand, Openai uses the same black dot motif.
Of course, Google took advantage of the opportunity to showcase its Gemini Chatbot to millions of football fans on Sunday. The commercial highlights that fathers use AI tools to prepare for their dream job interviews, raising their daughters and teaching tough life lessons.
Unlike Google’s 30-second ad, which was posted on YouTube 11 days ago and caused a bit more drama, it was a sweet ad.
Previous ads set at Wisconsin’s Cheese Mart were intended to show how small businesses use AI on Google Workspace. However, according to X user Nate Hake, Gemini Chatbot provided potentially inaccurate facts, which meant that the original video had to be edited. In the original version, Gemini claimed that Gouda accounted for 50-60% of the world’s cheese consumption. Jerry Dischler, president of Google’s Cloud Applications, responded to Hake that he was pulled from Cheese.com and was not hallucinated, but many speculate that this number is an overrated one. It appears that the YouTube video is currently changing and is removing this stat.
I’d speculate that fine-tuning ads happen frequently, but it’s worth noting that large tech giants like Google have made such public mistakes. But it’s a reminder that AI can hallucinate and that even large companies don’t always catch them.
Meth explores art gallery in an advertising spot featuring Chris Hemsworth, Chris Pratt and Kris Jenner (Chris Trifecta, if she is). Pratt asks AI-powered glasses about the artwork, but Hemsworth eats a reference to Justin San, the founder of expensive bananas, Justin San and Tron, and a blockchain billionaire.
The Super Bowl Commercial has demonstrated AI wearables to recruit these popular celebrities and increase their appeal among the general public. CEO Mark Zuckerberg reportedly told employees at all hand meetings leaked in 2024 that the company sold over a million Ray-Ban Metagrass.
Salesforce
Salesforce’s Super Bowl ads show the company “how AI was intended.” The ad features “interstellar” star Matthew McConaughey as he runs through the bustling Heathrow Airport. After booking his flight online, he was caught off guard by a last minute gate change, and it became a desperate race to catch the plane. However, if you used AgentForce, Salesforce’s platform for building autonomous AI agents, you might have had a less stressful experience.
Godaddy
Web hosting platform GoDaddy introduced the AI product “Airo” at a spot on match day. The tool is designed to help small businesses create professional logos, website designs and promotional content for social media.
Commercial feature actor Walton Goggins showed how to use Airo to create a website to promote their own goggles, named Goggins Goggles. In the ad, Goggins says that actors are good at pretending, and small business owners can easily do the same thing. Who needs to know what they are doing when you can ask the AI to do it for you?
Cirkul
Water bottle brand Cirkul took a playful jab with AI during a Super Bowl ad. Commercial star actor Adam Devin is seeking the help of an AI assistant to order a bottle of Cirkul’s water. However, the AI misinterprets his request and ends up ordering 100,000 water bottles.
The ad also announces that Cirkul will be handing out 100,000 free bottles to customers watching the game.
Several startups have invested in advertising this year, including the Findec Company Lamp, in addition to the leading tech players running ads for the 2025 Super Bowl.
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