Perplexity’s Super Bowl Contest allowed you to move the needle with the app download. Unlike Openai and Google, AI search engines support tweets and are likely to have users download the app and bring a million dollar wins, with the possibility that users will download the app in favor of expensive Super Bowl ads (sorry, X posts). I chose to encourage people to participate in one contest. Perplexity’s apps didn’t surge to the top of US app stores with this strategy, but mobile app installations increased by around 50%, according to data from App Intelligence Provider Appfigures.
The X Post, shared on Friday by Perplexity CEO Aravind Srinivas, explained that users can participate in new contests by downloading the Perplexity mobile app. . The company said it would pick one winner to receive $1 million.
This contest not only helped to enhance app installation, but also helped users get used to how Perplexity’s AI search works.
By requiring users to ask five questions to participate in the contest, confusion helped users overcome the initial learning curve of trying new products. Furthermore, by requiring the questions to be asked in the Super Bowl game itself, the contest helped users understand what to say. After all, there are major sporting events on television, and at some point they will pick up their phones and look up statistics, facts, or news items.
Early appstore estimates show that confusion increased downloads to 45,000 on Sunday, from an average of around 30,000 daily last week, Appfigures says.
This also helped Perplexity apps climb on top charts in the US app store. He reached number six on the productivity chart after the X-Post, and as of Sunday morning he reached number 19th and slightly grew to number 16. .
Also, after peaking at No. 49, Perplexity also raised the overall app from No. 257 to No. 66.
Rough estimates suggest that by the end of Monday, if everything went well, the app could double the number of downloads yesterday.
Perplexity’s post didn’t have the opportunity to reach more audiences, like Google and Openai used Gemini and ChatGpt Super Bowl ads, respectively, but help showcase how to use the AI app Maybe they did a better job.
In its ads, Google painted a wide range of pictures of how AI fits into consumers’ lives (after editing, it removed false facts). However, AI use cases were It was shown. References to his previous work as a home-based father did not necessarily resonate with many consumers.
Meanwhile, Openai also saw a mixed reaction to its ads, but some people said they couldn’t showcase what they could actually use the ChatGpt app.
Appfigures did not see any significant moves directly linked to Openai and Google ads, but the company noted that these apps received numerous downloads anyway.
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